Job Title: Program Manager – Awareness
Job Purpose
The Program Manager – Awareness is responsible for leading the strategic design, execution, and evaluation of community engagement and public awareness initiatives that promote environmental responsibility, sustainable practices, and active citizen participation.
The role plays a critical part in positioning the organization as a trusted semi-government authority by delivering impactful awareness programs that foster behavioral change, strengthen community trust, and build long-term partnerships.
Key Responsibilities
1. Awareness Strategy & Program Development
- Develop and implement a multi-year awareness and engagement strategy aligned with organizational objectives and national sustainability goals.
- Identify and segment target audiences (residents, schools, businesses, visitors, community groups) and design tailored messaging and campaigns.
- Proactively address emerging environmental challenges through targeted awareness initiatives.
- Ensure consistent integration of sustainability principles across all campaigns and communications.
2. Public Outreach & Community Engagement
- Plan and execute integrated awareness campaigns across traditional media, digital platforms, events, and direct community interactions.
- Organize town halls, roadshows, exhibitions, workshops, and interactive forums to promote dialogue and strengthen public trust.
- Develop and manage digital engagement platforms to maintain continuous community interaction.
- Ensure campaigns are inclusive, accessible, and culturally sensitive to diverse audiences.
3. Partnerships & Stakeholder Management
- Build strategic partnerships with schools, universities, NGOs, community associations, and industry bodies to expand outreach impact.
- Collaborate with influencers and local leaders to enhance campaign visibility and credibility.
- Represent the organization at conferences, forums, and public events as a sustainability and engagement ambassador.
- Coordinate with regulatory and semi-government authorities to align initiatives with broader public-sector priorities.
4. Monitoring, Evaluation & Reporting
- Define and track KPIs for awareness initiatives (reach, engagement, behavioral impact, citizen satisfaction).
- Conduct surveys, focus groups, and feedback sessions to measure program effectiveness.
- Utilize data analytics to refine strategies and optimize outreach channels.
- Prepare comprehensive performance reports and recommendations for senior leadership and stakeholders.
Qualifications & Experience
- Bachelor’s degree in Communications, Marketing, Public Policy, Education, or related field (Master’s degree preferred).
- 5–8 years of progressive experience in awareness programs, public communication, or community engagement roles, preferably within semi-government or public-sector environments.
- Proven track record in leading large-scale awareness or behavior change campaigns.
- Experience engaging diverse community groups, NGOs, educational institutions, and government entities.
- Strong budgeting and financial management experience, including ROI evaluation of campaigns.
Key Skills & Competencies
- Strategic Planning & Program Management
- Bilingual Communication Excellence (Arabic & English)
- Leadership & Cross-Functional Collaboration
- Stakeholder & Partnership Management
- Innovation & Creative Campaign Design
- Data-Driven Decision Making & Impact Measurement
- Public Service Mindset with High Integrity
