About Jo Academy
Jo Academy is a pioneering EdTech company founded in 2014, offering a comprehensive digital learning platform across Jordan and the region. We serve diverse age groups through an integrated, interactive learning experience designed for national and international school students, as well as university learners.
Powered by AI and cutting-edge technologies, Jo Academy enables personalized and adaptive learning journeys tailored to different needs and learning styles. Today, we support over two million learners through thousands of interactive lessons and educational resources.
Jo Academy is a member of
ULA Group, contributing to a broader vision of integrating AI-powered adaptive learning, AR/VR, and virtual schools into the education ecosystem across the region and beyond.
Our Purpose
To make education accessible, seamless, and engaging — empowering Arab learners through innovative digital experiences.
About The Role
We are seeking a creative, data-driven, and platform-savvy
Social Media Expert – YouTube to lead and grow Jo Academy’s YouTube presence.
This role is responsible for developing and executing a YouTube-first content strategy that strengthens brand visibility, drives audience growth, increases engagement, and supports marketing and business objectives. The ideal candidate understands YouTube algorithms, content optimization, and audience behavior deeply — and knows how to turn educational content into high-performing video assets.
Key Responsibilities
- Develop and execute a comprehensive YouTube content strategy aligned with marketing objectives
- Plan, create, optimize, and publish long-form and short-form (YouTube Shorts) content
- Manage the full YouTube lifecycle: ideation → scripting → production coordination → publishing → optimization
- Optimize titles, descriptions, thumbnails, tags, and playlists using SEO best practices
- Analyze performance metrics (CTR, watch time, retention rate, subscriber growth) and continuously refine strategy
- Lead A/B testing for thumbnails, titles, and formats
- Coordinate with designers, video editors, and content teams to ensure high production quality
- Monitor trends and competitor channels to identify growth opportunities
- Manage community engagement (comments, moderation, audience interaction)
- Support paid YouTube campaigns and performance tracking
- Prepare regular analytics reports with actionable insights
Minimum Requirements;
Education
Bachelor’s degree in Marketing, Digital Media, Multimedia, Business, or related field.
Experience
3–5 years of proven experience managing and scaling YouTube channels (preferably in EdTech, education, or content-driven brands).
Languages
Fluency in Arabic and English (spoken and written).
Technical Competencies
- Deep understanding of YouTube algorithm and SEO optimization
- Proficiency in YouTube Studio analytics and performance dashboards
- Strong analytical skills (CTR, AVD, retention curves, engagement analysis)
- Experience with thumbnail optimization and click-driven creative strategy
- Familiarity with video editing tools (Adobe Premiere Pro, Final Cut, CapCut, or similar)
- Knowledge of YouTube Ads & paid campaign support
- Proficiency in Google Analytics and performance reporting tools
- Experience using design tools such as Canva or Adobe Creative Suite
- Strong understanding of content storytelling and scripting for educational videos
Behavioral Competencies
- Creative thinking with performance mindset
- Strong attention to detail
- Accountability and ownership
- Initiative and learning agility
- Time management and ability to meet deadlines
- Collaboration and teamwork
- Customer/audience focus
- Resilience and adaptability
Why Join Jo Academy
You will be part of a mission-driven team shaping the future of digital education in the region. This role offers the opportunity to build and scale one of the region’s leading EdTech YouTube ecosystems and directly impact millions of learners.
Recruitment Statement
Only qualified and shortlisted candidates will be contacted.
At Jo Academy, we are committed to equal opportunity, diversity, and inclusion. We welcome applications from candidates of all backgrounds, identities, and experiences.
