Company Description
BUSTANJI GROUP is a diverse organization operating across multiple sectors through its affiliated companies, including Bustanji Motors, Bustanji Service Center, Dallas Service Center, Smart Check, Petra Ride, Safeer Info-Tech, AlQodwa Transport L.L.C, and Zeekr. The group's expertise spans industries such as transportation, automotive services, technology, and more. BUSTANJI GROUP focuses on delivering exceptional service, innovative solutions, and value to its customers. With its wide-ranging business network, the group is committed to driving growth and excellence.
Role Purpose
The Senior Marketing Executive is a high-level execution and coordination role, responsible for delivering complex, multi-channel marketing campaigns with minimal supervision. The role supports strategy through advanced implementation, optimization, and cross-department coordination, but does not manage staff.
This role is the engine of delivery between strategy and results.
Key Responsibilities
1) Campaign Execution & Coordination
- Execute multi-channel marketing campaigns across:
- Digital
- Social media
- Showrooms
- Events & activations
- Coordinate between marketing, sales, agencies, suppliers, and finance
- Ensure campaigns are delivered on time, on brand, and within budget
2) Digital Coordination & Alignment
- Work closely with the Senior Digital Marketer to align performance marketing, lead generation, and digital campaigns with overall brand and sales objectives.
3) Content & Brand Execution
- Write, edit, and approve marketing copy in Arabic & English
- Ensure all visuals and messages follow brand guidelines
- Brief designers, videographers, and agencies
4) Sales & Lead Support
- Work closely with sales teams to:
- Improve lead quality
- Increase showroom visits
- Support test-drive bookings
- Track conversion feedback from sales
5) Events & Activations
- Execute and coordinate:
- Launch events
- Mall displays
- Roadshows
- Exhibitions
- Ensure branding, customer journey, and media coverage are correctly implemented
6) Reporting & Optimization
- Prepare:
- Campaign reports
- Digital performance dashboards
- Event results
- Provide insights to improve ROI and sales impact
Qualifications & Skills
Education
Bachelor’s degree in Marketing, Business, Communications, or related field
Experience
4–6 years in marketing execution, digital campaigns, and brand activation
Technical Skills
- Meta Ads, Google Ads
- CRM & lead management
- Excel & PowerPoint (Excellent)
- Creative briefing & production coordination (Excellent)
Languages
Fluent in Arabic & English
Personal Profile
- Highly organized
- Detail-driven
- Commercially aware
- Creative & analytical
- Strong communication skills
