Summary:
Qawn is the first social payment app in Jordan, powered by Jordan Ahli Bank.
Qawn represents a digital banking revolution that blends simplicity, convenience, and cutting-edge technology to transform financial experiences. The platform offers intuitive features such as quick transactions, social payments, and effortless money management.
We are seeking a Marketing Officer to join our Innovation team. The Marketing Officer will support the execution of marketing initiatives, campaigns, and brand activities aimed at increasing brand awareness, customer acquisition, and engagement. The successful candidate will be hands-on, detail-oriented, and collaborative, with strong communication and execution skills.
Main Duties & Responsibilities:
- Support the implementation of marketing plans and campaigns to increase brand awareness, customer acquisition, and customer engagement.
- Execute day-to-day marketing activities across multiple channels, including social media, digital advertising, email marketing, events, and PR initiatives.
- Support customer retention initiatives by helping design and execute lifecycle communications (push, in-app, email/SMS), tracking retention KPIs (active rate, repeat usage, churn).
- Coordinate with internal teams and external partners to develop and publish marketing content for websites, blogs, and social media platforms.
- Assist in monitoring and analyzing campaign performance, preparing reports, and sharing insights on key performance metrics.
- Support the marketing and growth team in executing marketing and growth initiatives aligned with business objectives.
- Coordinate with creative teams and agencies to ensure timely delivery of marketing materials.
- Conduct market research, competitor analysis, and customer insights to support marketing decision-making.
- Ensure brand guidelines are consistently applied across all marketing communications.
- Assist in managing marketing calendars, timelines, and campaign execution plans.
Requirements, Skills & Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3–5 years of experience in marketing or a related field.
- Solid understanding of marketing principles, digital marketing channels, and campaign execution.
- Experience supporting and executing marketing campaigns across online and offline channels.
- Proficient in MS Office and familiar with marketing tools (e.g., CRM systems, Google Analytics, social media platforms).
- Strong communication skills, with the ability to work effectively with internal teams and external partners.
- Basic to intermediate experience in PR activities, including coordination with media, influencers, or events.
- Good knowledge of organic and paid social media, with awareness of current trends and best practices.
- Ability to analyze campaign data, identify insights, and recommend improvements.
- Basic understanding of budget tracking and campaign performance evaluation.
- Creative mindset with an eye for detail and brand consistency.
- Experience coordinating with external agencies and service providers.
- Research and data analysis skills to support marketing initiatives.
- Strong team player with a collaborative and proactive attitude.
- Experience or interest in fintech or digital products is an advantage.
- Understanding of integrated (360-degree) marketing concepts is a plus.
Why You’ll Love Being Part of Jordan Ahli Bank!
What We Offer?
Career Growth: We love promoting from within—40% of our openings are filled by our own talent!
Inclusive Culture: We’re all about teamwork and innovation. Your ideas matter here.
Continuous Learning: Stay on top of your game with our awesome training programs.
Recognition & Rewards: We celebrate your wins and reward hard work.
Work-Life Balance: We prioritize your well-being and offer a balanced work-life environment.
Gender Equity and Non-Discrimination:
We are dedicated to fostering an inclusive workplace where diversity is celebrated, and discrimination has no place. Our commitment to fairness ensures that everyone has the opportunity to succeed.
