About the Company
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
Senior Marketing Manager - Amman
About The Team
You’ll be joining the dynamic Marketing team at Careem Technologies, a group of passionate, creative, and data-driven individuals focused on scaling our services and enhancing user experiences across the region. This role is embedded in the Amman market team and collaborates closely with central product, commercial, and operations stakeholders.
About The Role
We are looking for a passionate and driven Senior Marketing Manager to lead the marketing efforts for Careem Technologies in Amman. As the city marketing lead, you will be responsible for crafting and executing strategies to grow our platform across services. While the focus will initially be on Food, the role also covers Shops, Careem Plus, DineOut, and platform-wide initiatives. This is a people manager role, responsible for leading and developing a local marketing team.
What You’ll Do
- Develop and execute a comprehensive marketing strategy for Amman, with a strong initial focus on Food, while supporting other services.
- Design innovative, multi-channel campaigns (in-app, digital, offline) to drive user acquisition, engagement, and retention.
- Build and maintain strategic partnerships for co-marketing opportunities that amplify Careem’s brand presence.
- Leverage data to understand market trends, campaign performance, and user behavior, and refine marketing strategies accordingly.
- Champion Careem’s brand in Amman, ensuring resonance with local audiences and consistent messaging across all touchpoints.
- Collaborate cross-functionally with product, commercial, and operations teams to align marketing goals with broader company objectives.
- Monitor and adapt to evolving market trends and competitive dynamics within Amman.
- Manage the local marketing budget effectively to drive high ROI.
- Lead, mentor, and grow the city marketing team, fostering creativity, accountability, and performance.
What You’ll Need
- Bachelor’s degree in Marketing, Business, or a related field.
- 7+ years of experience in marketing, ideally with exposure to brand management, product marketing, and digital channels.
- Strong track record of designing and executing high-impact marketing strategies.
- Excellent analytical skills with experience using data to drive marketing decisions.
- Exceptional interpersonal and communication skills, with stakeholder management expertise.
- In-depth knowledge of Amman’s consumer behavior, preferences, and market environment.
- High energy, a growth mindset, and comfort working in a fast-paced, evolving landscape.
What We’ll Provide You
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
