Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
OverviewCareem is seeking a passionate and analytical
Senior Performance Marketing Executive.to join our high-impact
Growth Marketing team. This role will support the execution of performance marketing campaigns across Paid Search, Paid Social, Display, and Video channels. You’ll work closely with the Marketing Manager to bring digital strategies to life, track campaign performance, manage tools and dashboards, and contribute to driving measurable growth for Careem’s business verticals.
This is an ideal opportunity for someone with a foundation in digital marketing and a keen interest in scaling acquisition and branding efforts through data, experimentation, and automation.What You'll Do
- Campaign Execution & Support
- Assist in planning, launching, and optimizing digital campaigns across Paid Search, Social, Display Programmatic, and Video.
- Work with internal and external stakeholders to gather campaign requirements and creative assets.
- Performance Tracking & Reporting
- Monitor campaign metrics and performance through dashboards (e.g., Looker Studio, Google Sheets, Insights etc)
- Support the Marketing Manager with daily, weekly and monthly reports on campaign effectiveness, spend, and ROI.
- Tools & Platforms
- Hands-on experience running across multiple platforms like Google, Meta, Tiktok, Snapchat, Apple etc.
- Measurement platforms like Google Analytics, MMPs, Firebase etc.
- Data-Driven Optimization
- Assist in A/B testing and experimentation across platforms to improve CTR, CVR, and cost efficiency.
- Collaborate with teams on budget pacing, bid strategies, and automation support.
- Process Support
- Assist in preparing campaign briefs and internal documentation.
- Support in automating routine reporting tasks and QA processes.
What You'll Need
- 2-4 years of experience in digital marketing
- Familiarity with advertising platforms (Google Ads, Meta Ads) and marketing analytics tools.
- Understanding of performance metrics like CPC, CPA, ROAS, and LTV.
- Comfort working with large datasets and an eagerness to learn tools like Looker, Excel, and SQL.
- Strong communication and time management skills.
- Self-motivated with high attention to detail and the ability to thrive in a fast-paced environment.
Where You'll Be
Although Careem supports remote-first work, this role may require periodic in-office collaboration for key planning meetings, workshops, or campaign kickoffs. You’ll work from the country in which you are hired and are expected to comply with all Careem’s workplace policies.
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
