Optimiza is on the lookout for a creative and dynamic Marketing & Social Media Specialist for our Sanad App. In this role, you will be responsible for developing and executing innovative marketing strategies to promote the Sanad App across various digital platforms. Your efforts will help drive user engagement, brand awareness, and customer loyalty.
Key Responsibilities:
- Develop and implement comprehensive marketing campaigns to promote the Sanad App, focusing on both digital and traditional media.
- Create compelling content for social media channels, email marketing campaigns, and the app’s website to engage users and drive downloads.
- Manage and optimize social media profiles across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to increase brand visibility and audience engagement.
- Analyze and report on the performance of marketing campaigns and social media initiatives, utilizing insights to inform future strategies.
- Collaborate with cross-functional teams, including design and product, to ensure cohesive marketing messaging and branding.
- Monitor industry trends and competitor activity to identify opportunities for growth and differentiation.
- Engage with users via social media, responding to comments and inquiries to build a strong community around the Sanad App.
- Support the planning and execution of promotional events and partnerships that enhance the app's visibility.
