Company Description
Petra Ride is your trusted ride service in Jordan, offering reliable and affordable transportation with safety as a top priority. The only licensed Jordanian app, Petra Ride provides the best prices for rides within Amman and other cities like Karak, Irbid, Salt, Madaba, and Zarqa. With direct routes, exclusive discounts, and easy booking, Petra Ride ensures a convenient travel experience for all customers.
Role Description
We're looking for a talented, driven, and creative Brand Manager to join our team and lead the charge in shaping and scaling our brand. This is more than a marketing job — it's an opportunity to take ownership, make bold moves, and craft a brand that stands out in a crowded world.
Key Responsibilities
1. Brand Strategy & Positioning
- Develop and execute end-to-end brand strategies that drive growth, awareness, and engagement.
- Define and evolve our brand voice, values, and positioning in the market.
2. Campaign Leadership
- Conceptualize and lead high-impact, multi-channel marketing campaigns (digital, content, social, events).
- Collaborate with creative, digital, and product teams to bring campaigns to life.
3. Performance-Driven Marketing
- Set KPIs, analyse campaign performance, and optimize strategies for better results.
- Stay ahead of trends, consumer insights, and competitors.
4. Cross-Functional Collaboration
- Align with sales, product, and executive teams to ensure brand consistency and impact across all touchpoints.
- Be the brand guardian internally and externally.
5. Creative Direction
- Oversee brand visuals, tone, and messaging across all platforms.
- Partner with designers and content creators to deliver captivating experiences.
Qualifications
- 3–7 years of experience in brand management, marketing strategy, or a related role
- Proven success in developing and scaling brand strategies across multiple channels (digital, social, events, etc.)
- Strong understanding of consumer behaviour, market trends, and brand positioning
- Experience managing or collaborating with creative teams (designers, copywriters, content creators)
- Excellent verbal and written communication skills, a strong storyteller and brand ambassador
- Ability to work cross-functionally and manage multiple projects in a fast-paced environment
- Comfortable analyzing data to inform strategy and optimize performance
- Bachelor's degree in Marketing, Communications, Business, or related field (MBA is a plus)
- Passionate, proactive, and excited to lead — not just execute
