Role Overview:
Smart Media Jo is seeking a Marketing Manager to lead and elevate our marketing efforts across a variety of digital and traditional channels. This role is ideal for a strategic thinker and proactive leader who thrives in a collaborative, fast-paced agency environment. You will be responsible for driving marketing strategies, leading a high-performing team, and delivering impactful results for both internal initiatives and client campaigns.
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Key Responsibilities:
• Develop and implement integrated, multi-channel marketing strategies for both internal initiatives and client projects
• Lead end-to-end campaign management—from planning and creative direction to execution, performance tracking, and post-campaign analysis
• Manage and mentor a team of marketing professionals, fostering their growth and ensuring high performance and collaboration
• Ensure cohesive brand messaging and oversee content strategies across all platforms, including social media, web, email, and print
• Coordinate with creative, content, and performance marketing teams to ensure alignment with strategic goals
• Build strong client relationships by understanding their business objectives and delivering tailored marketing solutions
• Analyze campaign data to optimize strategies, maximize ROI, and uncover new opportunities
• Keep up with the latest industry trends, tools, and technologies, introducing innovative ideas and methods to the team
• Collaborate cross-functionally with internal departments and external partners to deliver seamless campaign execution
• Lead the development and presentation of strategic marketing reports and insights for stakeholders
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Qualifications:
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 4 years of experience in marketing or digital strategy, with proven leadership in a team-oriented environment—preferably within an agency setting
• Strong expertise in digital platforms including Google Ads, Meta Ads, SEO/SEM, email marketing, and social media strategy
• Proficiency with analytics and marketing tools such as Google Analytics, HubSpot, Meta Business Suite, or similar platforms
• Excellent leadership, communication, and project management skills with a knack for both creative direction and data-driven decision making
• Ability to handle multiple projects and client needs while maintaining attention to detail and deadlines
