Role Overview

We are looking for a Life Cycle Marketer with strong hands-on experience in customer

engagement, CRM campaigns, and marketing automation. The ideal candidate must have at

least 2 years of direct experience using CleverTap, as this is a core requirement for the role.

This role will be responsible for planning, executing, and optimizing customer engagement

campaigns across the full user journey, including onboarding, activation, retention, reactivation,

loyalty, and win-back.

Key Responsibilities

● Design and execute life cycle marketing campaigns across onboarding, activation,

retention, reactivation, loyalty, and win-back stages.

● Build, manage, and optimize automated user journeys, segmentation, cohorts, funnels,

and campaigns using CleverTap.

● Create targeted campaigns across push notifications, email, SMS, in-app messaging,

WhatsApp, and other CRM channels.

● Analyze customer behavior, funnel performance, campaign results, and cohort trends to

identify growth opportunities.

● Work closely with product, data, content, and design teams to develop personalized

customer journeys.

● Conduct A/B tests on messaging, timing, segmentation, offers, and channels to improve

engagement and conversion.

● Monitor key metrics such as open rates, click-through rates, conversion rates, retention,

churn, repeat purchase, and customer lifetime value.

● Develop campaign calendars and ensure timely execution of CRM and engagement

initiatives.

● Maintain campaign quality through proper testing, QA, tracking, and performance

reporting.

● Use customer insights and behavioral data to recommend improvements to the user

experience and marketing strategy.

Requirements

● Minimum 2 years of experience in life cycle marketing, CRM marketing, retention

marketing, or growth marketing.

● At least 2 years of hands-on CleverTap experience is a must.

● Proven experience building campaigns, journeys, segments, cohorts, funnels, and

reports in CleverTap.

● Strong understanding of customer segmentation, marketing automation, behavioral

triggers, and user journey mapping.

● Experience running campaigns across channels such as push notifications, email, SMS,

in-app messages, or WhatsApp.

● Ability to analyze campaign performance and translate data into actionable

recommendations.

● Experience with A/B testing and campaign optimization.

● Strong copywriting and communication skills.

● Comfortable working with cross-functional teams including product, data, design, and

tech.

● Detail-oriented with strong project management and organizational skills.

● Experience with mobile apps, e-commerce, fintech, food delivery, marketplace, or

subscription businesses is a plus.

Preferred Qualifications

● Experience with tools such as Google Analytics, Firebase, AppsFlyer, Adjust, Mixpanel,

Amplitude, or Looker.

● Experience building advanced CleverTap journeys, funnels, cohorts, and campaign

dashboards.

● Familiarity with personalization, churn prevention, win-back campaigns, and customer

lifetime value strategies.

Key Success Metrics

● Improved user activation and onboarding completion rates.

● Increased retention and repeat engagement.

● Reduced churn and inactive user rates.

● Improved campaign open, click, and conversion rates.

● Increased customer lifetime value and repeat purchase behavior.

● Successful execution of automated and personalized customer journeys.

Important Requirement

CleverTap experience is mandatory. Candidates without hands-on CleverTap experience

will not be considered for this role.

If you think you qualify, please send your CV to

muath@numeroesim.com

info@smarteletec.com

and title the email as “Life Cycle Marketer”.

Numero eSIM

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Life Cycle Marketer