Key Responsibilities:
- Develop and execute social media content plans across relevant platforms.
- Create and manage monthly content calendars aligned with marketing objectives.
- Write engaging Arabic and English social media copy, captions, hooks, and CTAs.
- Develop content ideas based on audience insights, trends, competitors, and brand positioning.
- Coordinate with designers, videographers, and other creative resources to deliver content on time.
- Manage the publishing and day-to-day operations of social media accounts.
- Monitor comments, messages, mentions, and audience interactions.
- Track social media performance and prepare regular performance reports.
- Analyze key metrics such as reach, engagement, views, follower growth, and content performance.
- Identify what is working and translate performance insights into actionable content improvements.
- Stay up to date with social media trends, formats, platform updates, and emerging content styles.
- Maintain consistency in brand voice, visual direction, and overall communication.
Requirements:
- 2+ years of hands-on experience in social media management or content marketing.
- Strong understanding of major social media platforms, particularly Instagram, Facebook, TikTok, and LinkedIn.
- Strong Arabic copywriting skills with excellent attention to tone and language.
- Good English communication and writing skills.
- Ability to develop content ideas independently, not simply execute predefined briefs.
- Understanding of social media analytics and performance metrics.
- Experience working with designers, videographers, and creative teams.
- Strong organizational and time-management skills.
- Ability to manage multiple content pieces and deadlines simultaneously.
- Strong attention to detail and brand consistency.
- Basic knowledge of Meta Business Suite / Ads Manager is a plus.
- Experience with tools such as Canva, CapCut, or similar content tools is a plus.
What we are looking for ?
We are looking for someone who can think beyond “posting content.”
You should be able to look at a piece of content and ask:
Why would someone stop scrolling?
Why would they care?
What action do we want them to take?
And how do we know whether it worked?
A strong portfolio or examples of previous social media work will be considered a major advantage.
