Altibbi is looking for a Senior Growth Marketing Manager to shape our growth strategy, lead the team’s execution, and deliver measurable results across SEO and content growth, performance marketing, conversion optimization, and lifecycle marketing—including email and marketing automation. This is a hands-on leadership role requiring strong commercial judgment, practical use of AI and automation, and the ability to turn data and experiments into
better decisions and business results. Working closely with marketing leadership, you will own agreed growth priorities from diagnosis and planning through execution, measurement, and improvement.
What you will do
Own growth planning and results.
Translate business objectives into focused quarterly plans, monthly priorities, and experiments. Identify opportunities, allocate resources, and decide what to launch, improve, stop, or scale.
Lead SEO and content growth.
Develop and execute SEO strategy for a large, content-rich Arabic website. Diagnose traffic changes, identify search opportunities, improve existing content, and prioritize technical issues. Give editorial and engineering teams clear briefs and follow implementation through to measurable outcomes.
Own performance marketing.
Plan, launch, and optimize campaigns across Google, Meta, and other relevant channels. Manage budgets, audiences, bidding, creative testing, and performance, with accountability for acquisition cost, conversion quality, and revenue contribution.
Build and improve lifecycle marketing.
Own email strategy, newsletters, segmentation, and automated journeys supporting onboarding, conversion, retention, and reactivation. Work directly in Customer.io or comparable platforms to configure, test, launch, and measure campaigns.
Lead and develop the team.
Manage day-to-day priorities and performance, give actionable feedback, review output, and resolve competing demands. Coordinate social, editorial, creative, and technical contributors around clear responsibilities, deadlines, and outcomes.
Apply AI and automation effectively.
Build and use workflows that improve research, analysis, campaign development, execution, and quality assurance. Validate outputs and demonstrate improvements in speed, quality, or results. Work with technical colleagues to define clear requirements and use internal tools effectively.
Improve conversion and measurement.
Identify friction across acquisition, landing pages, registration, and purchase journeys. Partner with product, engineering, and design to implement improvements. Validate reporting, distinguish evidence from assumptions, and connect marketing activity to customer and commercial outcomes.
Exercise independent judgment. Manage spending and routine decisions within agreed budgets and priorities. Escalate material risks early and bring clear recommendations when leadership input is required. Ensure marketing work respects medical review standards and customer privacy.
What You Will Bring
- 7+ years of relevant marketing experience, including team leadership and direct ownership of growth results.
Strong hands-on expertise in SEO and paid acquisition, with proven experience delivering email and lifecycle programs.
- Experience growing a large, content-rich website through technical SEO, content optimization, performance diagnosis, and collaboration with editorial teams.
- Practical experience with Google Ads, Meta Ads, Search Console, analytics platforms, SEO tools, and Customer.io or a comparable marketing automation platform.
- Demonstrated use of AI and automation to improve real marketing workflows and outcomes.
- Strong commercial and analytical judgment, including acquisition cost, conversion, retention, and revenue contribution.
- Experience setting team priorities, coaching colleagues, reviewing quality, and holding work accountable to agreed outcomes.
- Strong Arabic and English communication skills and an understanding of Arabic-speaking consumer audiences.
- The initiative to identify problems, challenge assumptions constructively, and move work forward independently.
- Experience in consumer subscriptions, mobile apps, ecommerce, or digital health is an advantage.
What success looks like
You establish clear growth priorities, improve acquisition and lifecycle performance, and build a team that delivers consistently. Your work produces reliable insights, sound decisions, and measurable progress against agreed commercial goals.
