Digital Marketing Specialist
The ideal candidate will be combines strategic thinking, creativity, performance marketing, content, analytics, and lead generation, with the ability to independently execute.
Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Meta, Google, and other relevant digital channels.
- Manage lead generation, targeting, retargeting, funnels, and conversion optimization.
- Monitor and analyze CPL, CPA, CTR, conversion rates, ROAS, and campaign performance.
- Develop creative campaign concepts, content directions, and digital communication aligned with the brand.
- Conduct market, competitor, audience, and customer data analysis to identify opportunities and improve performance.
- Support website, SEO, landing pages, social media, CRM integration, and digital customer journeys.
- Prepare clear performance reports, insights, and actionable recommendations.
- Coordinate effectively with Marketing, Sales, CRM, agencies, and creative teams.
Qualifications
Bachelor’s degree in Marketing or a closely related field.
Minimum 3 years of hands-on Digital Marketing experience.
Previous Real Estate Marketing experience is required.
Strong hands-on knowledge of Meta Ads Manager, Google Ads, Google Analytics/GA4, SEO, CRM, and marketing analytics.
Strong understanding of content marketing, social media, lead generation, funnels, and performance marketing.
Excellent analytical, organizational, and problem-solving skills.
Creative, proactive, commercially minded, and highly detail-oriented.
- Excellent Arabic and English communication skills.
