About the Role
We are looking for a senior, results-driven Media Buyer to own our Meta advertising end to end. You will plan, launch, and scale large-budget sales campaigns across five Arab markets. These campaigns drive orders through our online store and our messaging channels (WhatsApp, Messenger, Instagram DM).
This role is for someone who thinks in ROAS, CPA, and cost per conversation, not likes and reach.
This is a fully dedicated role. We need someone who gives this job their full focus and follows the campaigns closely every day. It is not a fit for a freelancer managing other clients on the side.
Key Responsibilities
Campaign Management
- Plan, build, and manage large-budget Meta campaigns (Facebook and Instagram) across Jordan, Syria, Lebanon, Iraq, and Palestine
- Run two sales funnels in parallel: website conversion campaigns and messaging campaigns (click-to-WhatsApp, Messenger, Instagram DM)
- Manage a high volume of active campaigns, ad sets, and creatives at the same time with full control
- Plan seasonal campaigns (Ramadan, Eid, White Friday, Mother’s Day) with budgets and forecasts
Budget & Performance
- Own daily budget allocation across markets and products to hit ROAS and CPA targets
- Scale winning campaigns profitably, and turn off underperforming ads quickly based on data
- Track cost per message, cost per order, and conversation-to-order rate together with the sales team
- Monitor frequency, CPM, CTR, hook rate, and ad fatigue, and act before results drop
Creative & Content Direction
- Decide which content fits each campaign and funnel stage: UGC, testimonials, before/after, product demos, offers, and influencer content
- Write clear creative briefs for the design and video team based on performance data
- Run structured creative tests (hooks, angles, formats, offers) and scale the winners
- Track competitors and trends through the Meta Ad Library
Tracking & Reporting
- Make sure Meta Pixel, Conversions API (CAPI), and Shopify events track correctly and match real orders
- Build custom and lookalike audiences from customer and engagement data
- Deliver daily, weekly, and monthly reports per market and product, each with clear next actions
- Keep ad accounts and Business Manager healthy and avoid policy restrictions
Requirements
Essential
- Full dedication: this must be your only job. No freelance clients, agency work, or other jobs alongside it.
- Continuous monitoring: daily, hands-on follow-up of all campaigns, with fast response to any drop in results or account issue. This includes evenings, weekends, and peak seasons when needed.
- At least 3 years of hands-on experience managing Meta Ads with a sales objective
- A proven record of managing large monthly budgets and scaling profitably, with real numbers to show (spend, ROAS, CPA, revenue)
- Experience running campaigns in Arab markets and a strong understanding of Arab consumer behavior
- Hands-on experience with messaging campaigns that generate orders, plus conversion campaigns for online stores (Shopify preferred)
- Experience in cosmetics, beauty, or personal care, and a clear sense of what content and offers sell in this category
- Strong knowledge of Pixel, CAPI, attribution, and audience building
- Strong analytical skills and advanced Excel / Google Sheets
- Native Arabic and good English
Nice to Have
- Experience with TikTok, Snapchat, or Google Ads
- Experience with multi-country ad accounts
- Experience working with UGC creators and influencers
How Success Is Measured
- ROAS and cost per order (CPA) per market and channel
- Cost per conversation and conversation-to-order rate
- Month-over-month growth in ad-driven revenue
- Creative win rate
- Account health, with zero avoidable restrictions
What We Offer
- A competitive salary plus performance-based bonuses
- Large budgets and full ownership of Meta advertising
- Direct work with the CEO and fast decision-making
- An in-house team for content, design, sales, and customer service
How to Apply
Apply through LinkedIn with your CV, and include:
- The largest monthly ad budget you have managed, and in which markets
- Proof of results: screenshots or case studies showing spend, ROAS / CPA, and revenue
- A confirmation that you can commit to this role full-time, with no other jobs or clients
Applications without proof of results will not be considered.
