About The Role
The Creative Team Leader is responsible for overseeing all aspects of content production,
brand storytelling, and creative execution . This role manages a multi-disciplinary
team that includes copywriters, content specialists, creative writers, designers (2D/3D), video
editors, photographers, animators, and other production crew.
The Creative Team Leader ensures that brand story is consistently communicated
across all channels and platforms while aligning with business objectives. Acting as the
“manufacturing hub” for creative output, this role covers campaign ideation, production
oversight, and cross-functional collaboration, including the management of external creative and
production agencies.
Key Responsibilities
Creative Leadership & Strategy
- Lead the vision and execution of ULA’s creative direction across campaigns, platforms,
and products.
- Build and translate brand storytelling into compelling campaigns that resonate with
students, parents, schools, and government stakeholders.
- Develop creative concepts, storyboards, and mood boards for campaigns, ensuring
alignment with business goals.
- Manage external agencies and freelancers when needed to extend capacity.
Team & Production Management
- Supervise and mentor a cross-functional creative team (writers, designers, editors,
animators, photographers).
- Oversee end-to-end production of all marketing materials, from ideation to delivery.
- Manage multiple projects simultaneously, ensuring deadlines, quality, and consistency
are met.
- Establish efficient workflows for creative production and content approvals.
Qualifications
- Bachelor’s degree in Art, Design, Marketing, Media, or Communications (background
in Art is a must).
- 7+ years of experience in creative roles, with at least 3 years in a leadership/managerial
position.
- Proven track record of leading multi-disciplinary creative teams (writers, designers,
editors, animators).
- Strong background in brand storytelling, campaign ideation, and cross-platform
creative execution.
- Experience in tech or startups is a strong plus.
- Strong project management experience with the ability to manage multiple deadlines.
- Familiarity with agency management and outsourcing workflows.
- Experience in EdTech, technology, or education-related industries is a plus.
Skills & Competencies
- Strong leadership and team management abilities.
- Excellent project management and organizational skills.
- Advanced knowledge of design, video, and content production processes.
- Creative vision with strong storytelling skills.
- Proficiency in creative tools and platforms (Adobe Creative Suite, Canva, etc.)
