We are looking for a creative and analytical
Social Media Specialist to join our Marketing team.
The role is ideal for someone who can plan, manage, and optimize social media activities across different platforms, while supporting marketing campaigns, brand visibility, audience engagement, and business growth.
Key Responsibilities
- Plan, execute, optimize, and report on social media activities across the company’s digital platforms.
- Develop and manage monthly content calendars aligned with business priorities and marketing campaigns.
- Coordinate and publish content across relevant social media channels.
- Brief and follow up with creative teams, agencies, influencers, and production partners to ensure timely content delivery.
- Monitor content performance and prepare regular reports with clear recommendations.
- Track KPIs such as reach, engagement, video views, traffic, leads, and conversions.
- Monitor competitor activities, market trends, platform updates, and new digital opportunities.
- Optimize content and platform performance based on insights, analytics, and best practices.
- Support influencer marketing initiatives and content collaborations.
- Ensure all social media content is aligned with brand guidelines and communication objectives.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Marketing, or any related field.
- 3–5 years of experience in Social Media Marketing, Digital Marketing, or Content Marketing.
- Strong understanding of Meta, LinkedIn, YouTube, and emerging social platforms.
- Experience with social media management and reporting tools.
- Strong analytical skills and ability to read and interpret performance data.
- Experience in managing paid social campaigns and audience targeting.
- Proficiency in Microsoft Office, AI productivity tools, and social media management platforms.
- Excellent command of written and spoken English.
Preferred Background
Candidates with experience in
FMCG, Consumer Electronics, Home Appliances, Retail, Digital Agencies, or E-commerce are preferred.
