About Jo Academy
Jo Academy is a pioneering EdTech Company founded in 2014, offering a comprehensive digital learning platform across Jordan and the region. We serve diverse age groups through an integrated, interactive learning experience designed for national and international school students, as well as university learners.
Powered by AI and cutting-edge technologies, Jo Academy enables personalized and adaptive learning journeys that respond to different needs and learning styles. Today, we support over two million learners through thousands of interactive lessons and educational resources.
Jo Academy is a member of ULA Group, alongside ULA KSA, and contributes to a broader vision of integrating emerging technologies, such as AI-powered adaptive learning, AR/VR, and virtual schools, into the education ecosystem in the region and beyond.
Our Purpose
Jo Academy is driven by a clear purpose: to make education accessible, seamless, and engaging. Our mission focuses on increasing knowledge, building skills, and personalizing digital learning experiences. Through tech-enabled education, we are committed to empowering Arab learners, expanding their opportunities, and advancing digital education to better serve our community.
Our Values
At Jo Academy, we foster a culture of innovation, creativity, and impact. As a leader in the EdTech field, we are committed to delivering meaningful products and services that truly make a difference.
Our team is passionate, diverse, and excellence-driven, united by a shared belief in the power of education and technology to shape the future.
About The Role
We are currently seeking to hire E- Commerce to join the Commercial Unit . This role reports to CCO and works closely with cross-functional teams to contribute to the delivery of impactful educational solutions.
The
E-Commerce Manager will lead and manage the
company’s online sales channels, ensuring seamless customer journeys for
students, parents, schools, and corporate partners. This role will oversee the
full e-commerce operation—ranging from website and app sales funnels, subscription
models, digital product offerings, and online payment systems—to drive revenue
growth and maximize customer experience. The E-Commerce Manager will
collaborate with marketing, product, technology, and operations teams to ensure
a data-driven, scalable, and user-friendly e-commerce ecosystem that supports
Jo Academy’s EdTech growth strategy.
Key Responsibilities
- Develop and implement the overall e-commerce strategy to achieve revenue, conversion, and customer
retention goals.
- Manage online store platforms (website, app, and third-party marketplaces if any) including product
listings, bundles, and promotions.
- Optimize the online purchasing journey—awareness, selection, checkout, and after-sales support.
- Partner with marketing to launch e-commerce campaigns aligned with student enrollment cycles (e.g.,
Tawjihi, university prep, skill development courses).
- Drive upselling/cross-selling initiatives (subscriptions, bundled courses, add-ons).
- Plan and monitor promotional activities, seasonal offers, and referral programs.
- Ensure frictionless checkout, secure online payments, and efficient refund/return policies.
- Analyze customer behavior to improve UX and reduce drop-offs in the purchase funnel.
- Work with Customer Support to improve e-commerce service levels and NPS scores.
- Monitor and report on key KPIs (traffic, conversion rates, CAC, CLV, AOV, etc.).
- Conduct competitor and market benchmarking within the EdTech/e-learning sector.
- Use analytics tools to generate actionable insights and optimize ROI.
- Work closely with Product and Tech teams to ensure smooth integration of payment gateways, CRM, and
learning platforms.
- Collaborate with Academic, Content, and Marketing teams to ensure accurate and compelling product/course
descriptions. Align with Finance and HR on pricing strategy, commissions, and e-commerce staffing needs
Qualification
- Bachelor’s degree in Marketing, Business, E-Commerce, or related field (MBA is a plus).
- 5+ years of experience in managing e-commerce platforms, preferably in EdTech,
Recruitment Statement
Only qualified and shortlisted candidates will be contacted. At Jo Academy, we are committed to equal opportunity, diversity and inclusion. We welcome applications from candidates of all backgrounds, identities, and experiences.
