Company Overview
Jo Academy was established in 2014 as the first e-learning
platform in the Hashemite Kingdom of Jordan and the region. The platform
provides various educational services to create an integrated and interactive
educational journey for both national and international school students, as
well as university students. It also offers numerous training courses using the
latest technologies, technology, and artificial intelligence to facilitate the
flow of information to students in line with the rapidly evolving times.
At Jo Academy, we believe in fostering innovation and
creativity. As a leader in Edu. Tech field, we are committed to delivering
exceptional products/services that make a difference in our customers’ lives.
Our team is passionate, diverse, and dedicated to excellence.
Our Vision
Believing that youth are the force of change and
the builders of a promising future, and as an essential part of Jo Academic's
moral, national, social, and religious role, we strive for Jo Academic to be
the first and largest platform that facilitates their path to
achieve this noble goal.
The Offline Marketing Lead will be responsible for building and executing high-impact offline marketing strategies across two countries. This role combines operational excellence with strategic leadership, ensuring strong brand visibility and enrollment growth through physical outreach, school partnerships, events, roadshows, seminars, and more. The ideal candidate is a self-starter with experience in education marketing, strong leadership capabilities, and a results-driven mindset.
- Develop and own the offline marketing strategy across Riyadh and Amman, aligned with overall brand
and enrollment goals.
Design annual and quarterly offline marketing plans across multiple student segments (IGCSE, IBDP, AP, ACT, EST, IBCP).
- Identify market opportunities, regional trends, and competitive gaps to shape go-to-market initiatives.
Lead the end-to-end planning and execution of offline activations, including school visits, parent seminars, student engagement events, mock exams, fairs, and workshops.
- Ensure brand consistency and local relevance across all touchpoints.
- Collaborate with academic and product teams to deliver value-driven events that promote test prep, e-learning,
and academic services.
- Manage and mentor the Offline Marketing Officer and country-level event support teams.
- Set clear KPIs and goals, oversee project timelines, and ensure operational efficiency in marketing execution.
Build strong relationships with schools, education counselors, academic institutions, and community groups to drive awareness and student enrollment.
- Work with sales, product, and business development teams to create integrated marketing experiences.
- Own offline marketing budgets for both countries, optimizing spend for maximum ROI.
- Track, measure, and report on offline campaign impact, event success metrics, and lead conversions.
Qualifications And Requirements
- 4-6 years of marketing experience
- Must be an IGCSE/ AP / ACT / IB Graduate in high school.
- Great Knowledge In managing affiliate marketing campaigns/ ambassador programs.
- Great event planning experience, able to execute events, manage multiple events at the same time.
- Bachelor’s in marketing, business administration or any related field.
Why Work with Us?
- Innovative Environment: Collaborate with talented professionals in a dynamic workplace.
- Career Growth: We invest in your development through training and mentorship.
- Work-Life Balance: Enjoy flexible work arrangements and a supportive culture.
Please note: Due to the large number of applications, we will only contact shortlisted candidates who meet the
requirements. Priority will be given to certain industries and fields of expertise.
Jo Academy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
