Company Description Calibrate Commerce is a next-generation marketing partner designed for digital-first brands, challenging traditional agency models with a focus on measurable, data-driven growth.
Role Overview
We are looking for an experienced Performance Marketing Manager to lead performance strategy and execution across a portfolio of clients. This person will own campaign performance, provide strategic direction, manage client relationships from a performance perspective, and guide the performance team to deliver against client business objectives.
The ideal candidate combines strong hands-on paid media knowledge with strategic, analytical, client-facing, and leadership capabilities.
Key Responsibilities
- Own the overall performance marketing strategy for assigned clients across paid search, paid social, programmatic, and other performance channels.
- Translate client business objectives into measurable media strategies, KPIs, channel plans, and optimization frameworks.
- Lead campaigns across Google, Meta, TikTok, Snapchat, LinkedIn, DV360/programmatic, and other relevant platforms.
- Take ownership of key performance metrics including CPL, CPQL, CPA, CAC, ROAS, revenue, and lead quality.
- Review campaign performance regularly and provide strategic direction to improve results and scale successful activity.
- Lead media planning, forecasting, budget allocation, and channel-mix recommendations.
- Manage and mentor Performance Executives/Senior Executives, ensuring high-quality campaign execution.
- Act as a senior performance marketing contact for clients, presenting results, recommendations, challenges, and growth opportunities.
- Work with clients and internal teams to improve tracking, attribution, CRM integration, lead-quality feedback, and measurement.
- Collaborate with creative teams to develop performance-driven creative strategies based on campaign data.
- Identify opportunities for testing, automation, new channels, and platform solutions.
- Ensure accounts follow strong governance, QA, optimization, and reporting processes.
- Support pitches, proposals, audits, and new-business opportunities when required.
Requirements
- 3 - 5 years of performance/digital marketing experience, with agency experience strongly preferred.
- Advanced knowledge of Google Ads and Meta, with strong knowledge of TikTok, Snapchat, LinkedIn and programmatic platforms.
- Demonstrated experience managing large budgets and complex, multi-market campaigns.
- Strong understanding of GA4, GTM, attribution, conversion tracking, CRM measurement and marketing funnels.
- Strong commercial understanding and ability to connect media metrics with leads, sales, revenue and profitability.
- Experience managing and developing junior team members.
- Strong client management and presentation skills.
- Ability to manage multiple accounts and priorities in a fast-paced agency environment.
- Excellent analytical, problem-solving, and communication skills.
Interested candidates should share their updated resumes to careers@wearefast.io
