About the Role
A Paid Search Performance Manager is responsible for Campaign Management, Resource Management, Client Team Relationship Management, and Overall Delivery of the team's portfolio.
Main Tasks Technical & Product:
- Building, planning, and monitoring the overall social marketing strategy for a portfolio of clients
- Ensure that KPIs are met across the entire portfolio of clients
- Ensure that best practices are implemented and overall performance is above benchmarks
Responsibilities
- Participate in brainstorming and status calls with agency stakeholders
- Oversee team operations and monitor team performance
- Manage your team’s daily tasks, allocate resources, and track individual efforts
- Motivate the marketing team to achieve account personal goals
- Establish, maintain, and optimize scalable processes that ensure best practices in campaign management across all practices
- Ensure that new hires are adequately trained and on-boarded promptly based on business unit requirements
- Manage the on-boarding of talent to ensure that operations aren’t interrupted in any way
- Actively seek to resolve any concerns while adhering to the company policy and standards of behavior
- Develop the staff through performance management and consistent feedback. Identify staff development opportunities to help them reach their professional goals
- Weekly alignment with market leads on overall progress and concerns with the extended team
- Weekly alignment with direct team on overall progress and concerns
- Serve as a contact point responsible for building and managing relationships with PM agencies
- Work closely with other performance leads, to share learnings and to drive best practice at speed
- Work closely with PM Agencies on improving processes workflows
- Provide accurate utilization and account time allocation reports to business units for tracking
- Stay up-to-date with the latest technology and best practices
- Advise on new tests and new features
- Share experiences, learnings, case studies & POGs
- Monitor competition and provide suggestions for improvement
- Seeks others' feedback to develop self-awareness, strengths and address development area.
- Is able to proactively raise issues to improve effective team working and collaboration.
- Is able to communicate confidently in a clear, concise and articulate manner.
- Collaborates with stakeholders and embraces an inclusive based environment.
- Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
- Able to build relationships quickly with others and engages personally with peers and clients.
- Treats others with respect, listens to other perspectives, especially when they are different from own.
- Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
- Drives a culture of trust with Peers, clients and all other stakeholders.
- Is able to take ownership for actions and deals with consequences in a mature manner.
- Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
- Displays openness to the ideas of others and leverages them when beneficial for the business.
- Showcases curiosity and open mindset towards new ways of doing things.
- Is able to set high impact objectives and goes above and beyond to exceed performance.
- Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
- Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
- Approaches situations and individuals with honesty, integrity and humbleness.
- Displays resilience and maintains drive and a positive outlook when faced with challenges.
Qualifications
- 5 years of experience in Paid Search
- Well-versed in all digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- BSc degree in Marketing, Digital Technologies, Business Management, Business Administration, or relevant field
Required Skills
- Experience in Paid Search
- Experience in developing and implementing Paid Search marketing strategies
- Knowledge of digital marketing channels
- Experience with online marketing tools and best practices
