We are seeking a strategic, creative, and results-driven Marketing & Communications Manager to join our growing company in the education technology sector. The ideal candidate will have strong experience in marketing strategy, digital marketing, product marketing, and communications, with the ability to develop and execute initiatives that support business growth, customer acquisition, product launches, and brand development.
Responsibilities:- Developing and executing marketing strategies and plans aligned with the company's growth and revenue objectives.
- Planning and managing marketing campaigns across B2B and B2C markets to generate qualified leads and support customer acquisition.
- Working closely with the Business Development and Customer Success teams to support lead generation, school acquisition, retention, upselling, and cross-selling.
- Developing go-to-market and marketing strategies for new products, features, and revenue streams.
- Managing product marketing activities, including positioning, messaging, presentations, sales materials, brochures, and other customer-facing content.
- Managing BravoBravo's brand and communications across the website, social media, email, app stores, digital campaigns, events, and other channels.
- Planning and monitoring digital marketing campaigns and analyzing performance to improve reach, conversion, and return on investment.
- Managing the marketing content calendar and coordinating with internal teams, designers, agencies, freelancers, and other external resources when required.
- Conducting market and competitor research to identify trends, opportunities, customer needs, and areas for improvement.
- Supporting customer engagement and retention initiatives through campaigns, communications, testimonials, case studies, and product adoption activities.
- Preparing regular marketing reports, dashboards, and performance updates for management, including key achievements, challenges, and recommendations.
- Managing and supporting the Marketing & Communications team, ensuring clear objectives, accountability, and timely delivery of activities.
- Collaborating closely with Product, Content, Business Development, Customer Success, and senior management to ensure marketing activities support overall company objectives.
Requirements:- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 6-8+ years of relevant marketing experience, including experience in a managerial or leadership role.
- Experience in digital marketing, performance marketing, product marketing, and brand communications.
- Experience working across both B2B and B2C markets is highly desirable.
- Experience in EdTech, education, SaaS, technology, subscription products, or a similar industry is an advantage.
- Strong understanding of marketing strategy, lead generation, customer acquisition, and campaign performance.
- Strong analytical and data-driven approach, with the ability to monitor KPIs and use performance data to improve campaigns.
- Excellent communication, presentation, and interpersonal skills.
- Strong project management and organizational skills with the ability to manage multiple initiatives and deadlines.
- Strong English and Arabic communication skills are preferred.
- Experience working with CRM, analytics, digital marketing, and campaign-management tools is a plus.
- Experience working across GCC education markets, particularly the UAE and Saudi Arabia, is an advantage.
If you are a strategic and results-oriented marketing professional who enjoys working in a dynamic environment and is passionate about building brands, growing products, and driving measurable business results, we would love to hear from you.
