Accountabilities & Key Roles :
- Coordinating the development and implementation of all regional Retail marketing programs relating to a specific product line, based on the Bank’s strategy and product initiatives.
- Proposing marketing ideas & concepts in support of business objectives and product / segments initiatives.
- Prepare time plans for developing and rolling out marketing communications across the region.
- Preparing comprehensive, accurate and precise written briefs to agency/external suppliers.
- Coordinating with external agencies the day-to-day production of material.
- Participating in evaluating creative concepts to ensure the accuracy of the message conveyed in line with the Bank’s image and communication objective.
- Reviewing & checking English / Arabic copy for all marketing material.
- Coordinating with respective Product Managers at RBG & Marketing Officers in the areas.
- Handling all logistics relating to the development and distribution of the material on a timely basis to the distribution network.
- Checking areas media plans and recommend cost effective media solutions.
- Evaluating cost estimates from agencies / suppliers.
- Handling estimate & expense tracking & approval process.
- Preparing marketing spend reports per product.
- Ensuring accurate budget allocations and provide accurate reports relating to advertising and marketing expenditure.
- Coordinating logistics and execution of sponsorships & events initiatives.
- Monitoring and reporting on competitors activities across the areas.
- Tracking campaign’s responses and prepare post campaign analysis reports.
Job Requirements:
Education:
- Bachelor's degree in Marketing / mass communications from a recognized University.
Experience:
- 5-8 years of hands-on marketing experience with a large multinational bank / multinational company / advertising agency .
Competencies:
- Fluent in English and in Arabic written & spoken.
- Creative thinking.
- Strong understanding of regional media, advertising agencies workflow, creative design firms. production & printing houses.
- Excellent copywriting skills (English & Arabic).
- Established computer skills.
- Multi tasking and proven ability to deliver against tight deadlines.
- Excellent presentation and interpersonal skills.
