Job Purpose
To drive market demand, brand preference, and strategic growth for the company's fire detection systems within Jordan. This role bridges technical marketing and business development by securing product systems in consultant specifications, managing high-value client accounts, and generating a robust project pipeline. By aligning localized marketing strategies with sales execution, the Marketing Manager ensures high job-conversion rates, robust regulatory alignment, and long-term customer loyalty.
Key Responsibilities
- Consultant & Stakeholder Engagement: Build, maintain, and leverage strong relationships with key engineering consultants, tier-1 contractors, and major clients across Jordan to position Mawared as a thought leader in fire safety.
- Specification & Vendor Listing: Strategically promote and secure the specification of the full fire detection product portfolio into consultant vendor lists, project specifications, and relevant Jordanian regulatory frameworks (such as Civil Defense approvals).
- Market Intelligence & Pipeline Management: Maintain an accurate, up-to-date overview of the Jordanian construction pipeline, including Jobs-on-Hand (JOH), upcoming tenders, and mega-projects, to identify early-stage marketing opportunities.
- Sales & Marketing Alignment: Partner closely with the sales and technical teams to develop targeted account-based marketing strategies, enhancing the overall win probability of active project tenders.
- Challenger Marketing & Recovery: Analyze lost opportunities and market shifts to design targeted counter-strategies, promotional campaigns, or technical seminars aimed at reclaiming market share and reducing job losses.
- Data-Driven Performance Tracking: Utilize CRM and activity management systems to monitor market engagement metrics, campaign effectiveness, and resolve regional market challenges.
- Reporting & Market Insights: Ensure accurate reporting on local market trends, competitor activity in Jordan, and customer feedback to keep project and customer records highly strategic.
- Strategic Growth Support: Develop and execute localized marketing initiatives, technical workshops, and product launch events to support the achievement of overall departmental sales and business growth objectives in Jordan.
