Department: Marketing
Position Title: Branding Manager
Direct Reporting to: General Manager
Partial Reporting to: Regional Marketing Manager
Main Purpose of Job
Drive the Nespresso's business results and brand image in Jordan by translating and implementing the global marketing strategy into the local market and ensuring the Nespresso customer experience across all customer touchpoints
Key Outputs
- Drive business results and brand image
- Ensure collection and analysis of external data (market and consumers) and internal data (channels)
- Ensure generation of insights and formulation of recommendations for the entire Nespresso organization
- Ensure development of the consumer journey strategy (consistent across all touchpoints)
- Ensure communication of the consumer journey strategy guidelines to channels
- Ensure communication of a high-quality and consistent brand image across all marketing initiatives (e.g. IAP, CRM initiatives, product launches)
- Leads improvement of business results by providing marketing tools to B2C and B2B channels
- Ensure collection of feedback from channels to further improve the consumer journey strategy and marketing initiatives
- Ensure activation of Nespresso consumer base to drive business results
Department and Management Responsibilities
- As part of the local Management Team, drive the overall organization’s business results by making tactical and strategic decisions and by building the organization in a sustainable way
- Drive innovative solutions relevant for Nespresso by following the latest developments in the field and stay up-to-date on competitors
- Act as a spokesperson within the organization and in the Management Team and be the end-responsible for the department and the department's results
- Translate the global strategy to local market needs and define initiatives to achieve business results
- Ensure that optimal investments and decisions are made in the OP process for both CAPEX and OPEX, in collaboration with Finance
- ""Lead leaders"" by promoting leadership skills
- Manage the P&L/budget & Commercial Plan within the department
- Align with HQ stakeholder and other markets' counterparts on strategy, priorities and best practices
- Improve and implement efficient ways of working in line with the operational plan and company guidelines"
- "People & Performance Management
- Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
- Build a strong team where team members collaborate effectively and understand their shared goals and purpose
- Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
- Lead by example in terms of NLF behaviors and safety leadership
- Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism
Key Experiences:
Education:
BSc/MSc/MA level marketing, business/economic or other relevant field
Professional experience:
- Minimum 5 years marketing experience
- Extensive commercial experience in marketing and sales, with a strategic mindset, preferably in a high-end luxury brand or FMCG
- Extensive organizational and leadership experience
- Experience in market research/CRM/Brand Marketing/Marketing Communications/Product Management
- Fluent in English language
- Efficient in multi-tasking across internal and external duties
- Effective collaboration and coordination skills across multi-departments and with external vendors"
