Department: Marketing

Position Title: Branding Manager

Direct Reporting to: General Manager

Partial Reporting to: Regional Marketing Manager

Main Purpose of Job

Drive the Nespresso's business results and brand image in Jordan by translating and implementing the global marketing strategy into the local market and ensuring the Nespresso customer experience across all customer touchpoints

Key Outputs

Drive business results and brand image
Ensure collection and analysis of external data (market and consumers) and internal data (channels)
Ensure generation of insights and formulation of recommendations for the entire Nespresso organization
Ensure development of the consumer journey strategy (consistent across all touchpoints)
Ensure communication of the consumer journey strategy guidelines to channels
Ensure communication of a high-quality and consistent brand image across all marketing initiatives (e.g. IAP, CRM initiatives, product launches)
Leads improvement of business results by providing marketing tools to B2C and B2B channels
Ensure collection of feedback from channels to further improve the consumer journey strategy and marketing initiatives
Ensure activation of Nespresso consumer base to drive business results

Department and Management Responsibilities

As part of the local Management Team, drive the overall organization’s business results by making tactical and strategic decisions and by building the organization in a sustainable way
Drive innovative solutions relevant for Nespresso by following the latest developments in the field and stay up-to-date on competitors
Act as a spokesperson within the organization and in the Management Team and be the end-responsible for the department and the department's results
Translate the global strategy to local market needs and define initiatives to achieve business results
Ensure that optimal investments and decisions are made in the OP process for both CAPEX and OPEX, in collaboration with Finance
""Lead leaders"" by promoting leadership skills
Manage the P&L/budget & Commercial Plan within the department
Align with HQ stakeholder and other markets' counterparts on strategy, priorities and best practices
Improve and implement efficient ways of working in line with the operational plan and company guidelines"
"People & Performance Management
Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
Build a strong team where team members collaborate effectively and understand their shared goals and purpose
Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
Lead by example in terms of NLF behaviors and safety leadership
Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism

Key Experiences:

Education:

BSc/MSc/MA level marketing, business/economic or other relevant field

Professional experience:

Minimum 5 years marketing experience
Extensive commercial experience in marketing and sales, with a strategic mindset, preferably in a high-end luxury brand or FMCG
Extensive organizational and leadership experience
Experience in market research/CRM/Brand Marketing/Marketing Communications/Product Management
Fluent in English language
Efficient in multi-tasking across internal and external duties
Effective collaboration and coordination skills across multi-departments and with external vendors"

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