About Jo Academy
Jo Academy is a pioneering EdTech company founded in 2014, offering a comprehensive digital learning platform across Jordan and the region. We serve diverse age groups through an integrated, interactive learning experience designed for national and international school students, as well as university learners. Powered by AI and cutting-edge technologies, Jo Academy enables personalized and adaptive learning journeys that respond to different needs and learning styles. Today, we support over two million learners through thousands of interactive lessons and educational resources.
Jo Academy is a member of ULA Group, alongside ULA KSA, contributing to a broader vision of integrating emerging technologies such as AI-powered adaptive learning, AR/VR, and virtual schools into the education ecosystem across the region and beyond.
Our Purpose
Jo Academy is driven by a clear purpose: to make education accessible, seamless, and engaging. Our mission focuses on increasing knowledge, building skills, and personalizing digital learning experiences. Through technology-enabled education, we are committed to empowering Arab learners, expanding their opportunities, and advancing digital education to better serve our community.
Our Values
At Jo Academy, we foster a culture of innovation, creativity, and impact. As a leader in the EdTech space, we are committed to delivering meaningful products and services that make a real difference. Our team is passionate, diverse, and excellence-driven, united by a shared belief in the power of education and technology to shape the future.
About The Role
Location: Amman Jordan
The Business Development Manager is responsible for driving B2B growth by acquiring new school clients, building strategic relationships, managing the sales pipeline, and converting qualified opportunities into signed deals or successful pilots. The role requires strong commercial discipline, school-sector knowledge, and the ability to engage senior decision-makers.
Key Responsibilities
Business Development & Sales Growth
- Identify, approach, and acquire new school clients.
- Build and manage a strong pipeline of qualified school opportunities.
- Lead the full sales cycle from prospecting to closing.
- Achieve monthly, quarterly, and annual sales targets.
- Develop growth plans for assigned territories or school segments.
School Relationship Building
- Build relationships with school owners, principals, academic directors, IT managers, and decision-makers.
- Conduct school visits, discovery meetings, and strategic presentations.
- Understand each school’s pain points, current systems, and decision-making process.
- Position JoAcademy’s EdTech solutions based on each school’s needs and priorities.
Product Presentation & Demo Coordination
- Present JoAcademy and School++ solutions professionally to school stakeholders.
- Coordinate product demos with product or client success teams when needed.
- Explain solution value, implementation approach, pricing, and expected impact.
- Support pilot discussions, success criteria, and commercial follow-up.
Pipeline, Proposals & Market Intelligence
- Maintain accurate and updated CRM records, preferably on Bitrix.
- Track leads, opportunities, meeting outcomes, proposals, and next steps.
- Prepare regular sales pipeline updates and forecasts.
- Prepare and support commercial proposals and negotiations.
- Monitor school needs, competitor activity, objections, and market trends.
Qualifications
- Bachelor’s degree in Business, Marketing, Education, IT, or a related field.
- Proven experience in B2B sales, business development, or account acquisition.
- Previous experience in EdTech, LMS, SIS, school solutions, educational platforms, or school services.
- Strong experience dealing with private schools and senior school decision-makers.
- Valid driving license and own car.
Required Skills
- Strong commercial mindset and ability to close deals.
- Excellent presentation, negotiation, and persuasion skills.
- Strong understanding of school operations and buying behavior.
- CRM experience, preferably Bitrix.
- Sales funnel management and forecasting discipline.
- Strong networking and relationship-building skills.
- Good command of Arabic and English.
Recruitment Statement
Only qualified and shortlisted candidates will be contacted. Jo Academy is committed to equal opportunity, diversity, and inclusion. We welcome applications from candidates of all backgrounds and experiences.
