Digital Marketing, CVM & Lifecycle Management CVM & Lifetime Journey: Design and manage Customer Value Management (CVM) strategies to map and optimize the user’s lifetime journey, ensuring maximum retention and engagement.
Tool Utilization: Expertly utilize MoEngage (or similar Customer Engagement Platforms) to create personalized, omnichannel campaigns based on user behavior and segmentation.
Attribution & Analytics: Manage mobile measurement and attribution using Adjust to track acquisition sources, measure campaign ROI, and optimize ad spend.
Leverage analytics tools to track user behavior and optimize conversion rates.
Define and monitor key performance indicators (KPIs) to measure campaign effectiveness.
Oversee the marketing budget, ensuring optimal allocation of resources and monitoring expenses for ROI.
Specific Technical Experience: Proven expertise in Digital Marketing tools is mandatory, specifically Adjust (for attribution) and MoEngage (for engagement/retention).
CVM Expertise: Deep understanding of Customer Value Management (CVM) and mapping the customer lifetime journey within a Fintech or digital service context.
Proven track record of successful marketing campaigns and brand-building initiatives.
