Job OverviewBayt.com, the Middle East's #1 job site, is seeking a strategic and data-driven professional to bridge the gap between organic discovery and user conversion. This hybrid role is designed for an expert who can drive sustainable organic traffic growth while simultaneously refining the user journey to maximize visitor-to-lead conversions. You will own the end-to-end strategy for both SEO and web performance, ensuring that our platform not only ranks at the top of search results but also provides a seamless, high-converting experience for millions of professionals.
What You'll Do1. SEO Strategy & Organic Growth
Strategy Ownership: Own and execute the end-to-end SEO strategy to drive organic traffic, rankings, and conversions across multiple regional markets.
Technical Excellence: Partner with engineering teams to optimize site architecture, crawlability, indexation, and Core Web Vitals.
Search Analysis: Conduct deep keyword research and search intent analysis to identify growth opportunities for job listings, employer pages, and career content.
Content Optimization: Define on-page best practices (metadata, internal linking, structure) and guide content teams in creating search-optimized material.
Answer Engine Optimization (AEO): Develop and execute strategies to improve brand visibility within AI-generated snapshots (e.g., Google SGE, Perplexity, and ChatGPT Search).
LLM Visibility: Optimize site content and structured data to ensure Bayt.com is cited as a primary source for career-related queries within Large Language Model responses.
2. Conversion Rate Optimization (CRO) & Web Performance
Experimentation: Own the vision and roadmap for marketing landing pages, implementing A/B tests and UX improvements to balloon conversion rates.
User Journey Mapping: Analyze session playbacks, heatmaps, and click streams to identify friction points and improve user flows from the homepage to lead generation.
Campaign Support: Work with Performance Marketing Managers (PMM) and event teams to set up and optimize ad-specific and campaign-specific landing pages.
Performance Tuning: Focus on improving bounce rates and page load times to enhance the overall visitor experience.
App Growth Integration: Optimize the "mobile-web-to-app" journey, using SEO traffic to drive App Store installs through deep-linking and smart banners.
3. Analytics, Insights & Collaboration
Data Reporting: Track and report on performance using Google Search Console, Google Analytics, and CRO tracking sheets.
Cross-Functional Leadership: Act as the subject-matter expert, collaborating with Sales, Product, Brand, and Engineering to align SEO and conversion efforts with wider business goals.
Market Intelligence: Conduct usability testing, run visitor surveys, and benchmark performance against competitors in the HR tech industry. As well as monitor and adapt to Google algorithm updates and evolving industry trends to proactively refine organic strategies. This vigilance ensures the organization can swiftly pivot to mitigate potential traffic volatility and capitalize on emerging search features to maintain a competitive advantage in the regional market.
Drive share of voice: Execute continuous gap analyses to benchmark competitor search rankings, backlink profiles, and organic growth tactics. This proactive monitoring ensures Bayt.com maintains a superior share of voice and adapts its strategy to outperform market competition.
Skills
Who We're Looking For
Experience: 4-6 years of hands-on experience in SEO and conversion optimization, preferably on large-scale, content-heavy platforms.
Technical Stack: Proficiency with A/B testing tools (e.g., Optimizely, Unbounce, Mida) and analytics suites (e.g., GA4, Google Looker Studio, Microsoft Clarity).
Skills: A "test and learn" mindset with strong analytical skills to translate data into actionable site recommendations.
Communication: Excellent stakeholder management skills; fluency in both English and Arabic is required to collaborate effectively across the region.
Education: Bachelor's degree in Marketing, Computer Science, Business, or a related field.
What You'll Gain
Impact: Direct ownership of the organic growth and web optimization strategy for a market-leading brand.
Visibility: A high-visibility role with regular exposure to senior stakeholders and the opportunity to influence long-term acquisition strategy.
Mission:A meaningful career helping people across the Middle East discover opportunities and advance their professional lives.
