Position Summary:

This position is responsible for developing and overseeing paid media and performance marketing activities for s.com across different customer segments. This role will be critical in supporting Samsung’s D2C e-Commerce strategy and overall D2C growth, by delivering highly targeted and efficient mid- and lower funnel campaigns that deliver consistent conversion rate improvement. The role is a critical function that will work directly with corporate marketing, product, D2C and sales teams and relevant agencies/ vendors. You will be the internal evangelist to successfully deliver campaigns, budget plans and strategies that resonate with our D2C growth ambition while lobbying support of internal stakeholders for paid media initiatives.

Roles and responsibilities:

Develop and manage paid media/ performance marketing campaigns across all major platforms
Work with sales, product and D2C teams to plan paid media strategy and execution
Identify opportunities to increase ROI across mid and lower funnel
Design retargeting programs and initiatives to drive loyalty and retention and general conversion
Establish strong relationship with agency partners and vendors
Conduct A/B testing to refine messaging, creative assets, and targeting strategies to improve conversion
Influence key stakeholders across the organization to drive business objectives
Analyze web data, market trends, and consumer behaviour to identify key performance indicators
Responding to ad-hoc requests from MENA & Suwon Office & effective communication with local stakeholders

Skills

Experience, skills & Language:

Requires more than 7 years of working experience in the e-Commerce field related to B2B, and a Bachelor's degree; or 3 years and a Master's degree
Proficiency in managing campaigns across Meta Ads, Google Ads, and other platforms, ensuring efficient budget allocation and maximum performance
Comfortable interpreting sales and web traffic data and deriving actionable insights
Data visualization — Capable of assessing, analyzing, and presenting data, trends, and sales potential/challenges
Experience in the Jordan & Levant countries with strong relationships with key vendors and agencies
Capable of analyzing promotional effectiveness & impact on sales
Excellent communication and interpersonal skills (Internally and Externally)
Proficiency in Excel, PowerPoint, and Power BI is a plus
An analytical mind and inclination for problem-solving and attention to detail and accuracy
Planning/organizing—the individual prioritizes and plans work activities and uses time efficiently
Arabic & English [Fluent]

Education:

B.A. in related field or equivalent.

In the whole process of recruitment, job applicants should be careful not to infringe the trade secret of the company which they have been/were working for.

Samsung Electronics Levant

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