The Director, Market Development is responsible for identifying, shaping, and unlocking new growth opportunities across MENA by expanding beyond traditional market boundaries and enabling our company to ‘grow the cake’. The role focuses on ecosystem development, new market creation, strategic partnerships, healthcare system engagement, and long-term growth platforms that go beyond the current portfolio and operating model.

KEY ACCOUNTABILITIES:

Identify and define new growth spaces beyond the current portfolio (new markets, channels, segments, models)
Develop market shaping strategies to expand access, demand, and ecosystem participation
Lead engagement with external stakeholders including governments, healthcare systems, payers, and key partners
Identify and build strategic partnerships with regional players, sovereign entities, distributors, and innovators
Support entry into new therapeutic areas, care pathways, or business models aligned with long-term growth
Generate insights on healthcare evolution, policy trends, and structural shifts impacting future demand
Work closely with Portfolio, BD, and Commercial teams to translate market development opportunities into actionable growth initiatives
Act as a catalyst to shift our company from competing on existing share to expanding total market opportunities

COMMUNICATIONS & WORKING RELATIONSHIPS:

Internal: Strategy, Portfolio, BD, Commercial, Market Access, Leadership Team

External: Governments, healthcare authorities, partners, distributors, strategic ecosystem players

QUALIFICATIONS, EXPERIENCE & SKILLS:

Education: Degree in Business, Economics, Healthcare or related field; MBA preferred

Experience: 10–15+ years in strategy, market development, consulting or healthcare ecosystem roles

Skills: Strong strategic thinking, external orientation, partnership building, and ability to create new growth opportunities

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Director, Market Development – MENA