Skills
Strategic Marketing & Brand
Management.
▪ Public Relations & Corporate
Communications.
▪ Crisis Communication & Reputation
Management.
▪ Media Relations & Influencer
Engagement.
▪ Budget Planning & Financial Optimization
(up to 5M SAR+).
▪ Digital Marketing & Social Media
Strategy.
▪ Stakeholder Engagement & Government
Relations.
▪ Event Planning (Conferences, Product
Launches, Press Events).
▪ Market Research & Competitive
Intelligence.
▪ Campaign Performance Analysis &
Reporting.
▪ Vendor & Agency Management.
▪ Lead Generation & Customer Acquisition
Strategy.
About
Accomplished Senior Marketing, Public Relations, and Operations Leader with 17+ years of
progressive experience driving strategic brand positioning, corporate communications, and
integrated marketing campaigns within highly competitive and regulated environments in Saudi
Arabia. Proven expertise in designing and executing end-to-end marketing and PR strategies aligned
with business objectives, enhancing brand visibility, and strengthening stakeholder trust. Recognized
for strong leadership in crisis communication, media relations, and reputation management, with a
consistent track record of safeguarding corporate image during sensitive situations. Adept at
managing multi-million SAR budgets, optimizing marketing spend, and delivering measurable ROI
through data-driven decision-making and performance analytics. Highly organized and detail-
oriented professional with strong negotiation, listening, and stakeholder management skills. Known
for maintaining professionalism, respectful communication, punctual execution, and disciplined
workflow management across digital and physical operations. Demonstrates strong commitment to
early planning, structured execution, and continuous achievement of strategic targets without
compromising quality or focus. A creative and analytical thinker with strong capability in cross-
functional collaboration, relationship building, and leadership. Passionate about developing high-
impact marketing ecosystems, expanding client networks, and driving sustainable business growth
through innovation, branding excellence, and operational efficiency.
Profile Photo
