Skills
KEY SKILLS
Digital Marketing: Strategy, Multi-Market Campaigns, Customer Acquisition, Campaign Planning, Market Expansion
Performance Marketing: Meta Ads, Google Ads, TikTok Ads, PPC, Performance Max, Campaign Optimization, CRO
Content & Social Media: Social Media Strategy, Content Strategy, Organic Growth, TikTok, Snapchat, YouTube, Email Marketing
Business & Market Development: Market Research, Competitor Analysis, Business Development, Product & Menu Development
Campaign Management: Cross-Functional Coordination, Creative Briefing, Stakeholder Management, Localization
Tools: Meta Business Manager, Google Ads, Google Analytics, TikTok Ads Manager, Mailchimp, Talabat, Careem
About
Senior Digital Marketing professional with experience leading multi-market campaigns, growth initiatives, and cross-functional projects across Europe, the UK, and the Middle East.
Experienced in managing campaigns from strategy through execution, coordinating project managers, designers, content and localization teams, IT teams, and external stakeholders.
Strong background in paid media, organic growth, customer acquisition, market expansion, and business development, with a practical approach to testing new channels and identifying opportunities beyond traditional marketing methods.
Experienced across travel, tourism, F&B, retail, healthcare, and service-based businesses.
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