About the Role
- Department: Marketing
- Experience: 3–5 years
- Employment Type: Full-time
Job Summary We are looking for a results-driven SEO Specialist to improve our website’s organic visibility, search rankings, and traffic. The ideal candidate will have hands-on experience in SEO strategy, keyword research, technical optimization, and content optimization, with a strong focus on driving measurable business growth.
Responsibilities
- Key Responsibilities
- Develop and implement SEO strategies to increase organic traffic, search visibility, and conversions.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Optimize website pages, product listings, metadata, URLs, and internal linking.
- Perform technical SEO audits and coordinate website improvements with the development team.
- Optimize e-commerce product pages and category pages for search engines.
- Monitor SEO performance using Google Analytics 4, Google Search Console, and SEO tools.
- Identify and resolve indexing, crawling, site speed, and other technical SEO issues.
- Develop and execute link-building strategies to improve domain authority.
- Collaborate with content, marketing, and e-commerce teams to align SEO with business objectives.
- Prepare regular performance reports, track KPIs, and recommend data-driven improvements.
Qualifications
- Requirements
- Bachelor’s degree in Marketing, Digital Marketing, Business, IT, or a related field.
Required Skills
- 3–5 years of hands-on SEO experience, preferably in e-commerce or retail.
- Strong knowledge of on-page, off-page, and technical SEO.
- Proficiency in Google Analytics 4, Google Search Console, and tools such as Ahrefs, SEMrush, or Screaming Frog.
- Understanding of keyword mapping, structured data, Core Web Vitals, and website indexing.
- Strong analytical, problem-solving, and reporting skills.
- Ability to manage multiple projects independently and work collaboratively across teams.
Key Performance Indicators (KPIs)
- Organic traffic growth.
- Improvement in keyword rankings and search visibility.
- Growth in organic conversions and revenue.
- Improvement in organic click-through rate (CTR).
- Technical SEO issue resolution and website health.
- Growth in qualified organic leads or e-commerce transactions.
What We Offer
- An opportunity to contribute directly to digital growth and business performance.
- A collaborative and performance-driven work environment.
- Opportunities for professional development and career growth.
