Role Purpose:
The Onsite Associate Manager owns the end-to-end lifecycle of onsite marketing campaigns for MAF Retail's e-commerce platform , from initial strategy and wireframe design through production, launch, and post-campaign analysis. The role holder improves user experience and ease of navigation across the Home Page, Category, and Campaign Landing Pages while working closely with the Onsite Manager, Category Onsite Managers, Commercial, Design, Product, Analytics, Merchandising, and the off-site Digital Marketing and CRM teams.
The Onsite Associate Manager ensures every campaign and onsite touchpoint is strategically aligned, well merchandised, deal-rich, and continuously optimized. The role holder is accountable for driving measurable improvement in campaign engagement, revenue per impression, deals contribution, banner CTR/CVR, and overall platform.
Minimum Qualifications/Education
- Bachelor’s degree in Business Administration, E-commerce or a related field
Minimum experience
- Minimum 3-4 years of experience in e-commerce, onsite marketing/e-merchandising, or digital campaign management, ideally including time at a pure-play e-commerce company.
- Experience working across cross-functional teams spanning commercial, design, product, and analytics.
- Working familiarity with e-commerce content management systems and web analytics tools.
Skills
- Strong campaign planning and project management skills, able to manage multiple concurrent campaigns to tight deadlines.
- Commercial acumen, with a sharp eye for deal quality, pricing, and merchandising impact.
- Comfortable working with Google Analytics and Tableau; SQL knowledge is a plus.
- Proficient in AI , MS Excel and PowerPoint.
- Creative thinking and content writing ability.
- Excellent stakeholder management and communication across commercial, creative, technical, and other teams.
- Highly organized with strong multitasking and time management skills.
- Analytical mindset, comfortable interpreting performance data to drive continuous improvement.
- Good problem-solving skills and high attention to detail, particularly for quality control and brand consistency.
- Team player and independent contributor, comfortable managing multiple countries and stakeholders.
