Job Summary
Al Bustanji Motors is looking for an experienced and results-driven Showroom Sales Supervisor to oversee daily showroom operations, lead the sales team, and ensure a high-quality customer experience throughout the sales journey.
The role is responsible for showroom performance, lead management, daily sales activities, test-drive coordination, display standards, sales reporting, and ensuring the team consistently follows the required sales process and customer service standards.
Key Responsibilities:
Showroom Operations
- Oversee daily showroom activities and ensure smooth day-to-day operations.
- Ensure sales consultants are available, organized, and following the required sales process.
- Coordinate showroom activities, customer visits, and operational requirements.
- Maintain a professional and organized showroom environment.
Customer Experience
- Ensure customers receive a professional and consistent showroom experience.
- Support the sales team in handling complex customer cases or escalations.
- Monitor customer interactions and ensure appropriate follow-up throughout the sales journey.
- Ensure customer inquiries and concerns are handled promptly and professionally.
Lead Management
- Monitor incoming leads and ensure they are assigned and followed up on promptly.
- Review lead status, follow-up activities, and pending opportunities.
- Ensure accurate customer information and lead updates are maintained in the CRM/system.
- Follow up with the sales team on hot leads and high-potential opportunities.
Daily Sales Activities
- Monitor daily showroom visits, customer follow-ups, quotations, reservations, and sales activities.
- Conduct regular follow-up with the sales team on individual pipelines.
- Support the team in overcoming sales challenges and closing opportunities.
- Ensure daily sales priorities are clearly communicated and followed.
Test Drive Coordination
- Ensure test-drive requests are properly scheduled and coordinated.
- Monitor test-drive activities and follow-up after each test drive.
- Ensure vehicles used for test drives are available, prepared, and properly managed.
Display Standards
- Ensure showroom vehicles are properly displayed and aligned with brand standards.
- Monitor vehicle cleanliness, positioning, pricing information, and promotional materials.
- Coordinate any required showroom display updates with relevant departments.
Sales Performance
- Monitor individual and team sales performance against assigned targets.
- Track showroom conversion, reservations, test drives, and closed sales.
- Identify performance gaps and support the team with corrective actions.
- Provide ongoing guidance, feedback, and support to sales consultants.
Sales Reporting
- Prepare and review daily, weekly, and monthly sales reports.
- Track key showroom and sales performance indicators.
- Provide management with clear updates on sales results, pipeline, challenges, and opportunities.
- Ensure sales data and reports are accurate and submitted on time.
Requirements
- Previous experience in automotive sales is required.
- Previous supervisory or team-leading experience within an automotive showroom is highly preferred.
- Strong understanding of showroom sales processes, lead management, test drives, customer follow-up, and vehicle sales.
- Proven ability to achieve and monitor sales targets.
- Strong leadership, communication, and coaching skills.
- Excellent customer-handling and problem-solving abilities.
- Good understanding of CRM systems and sales reporting.
- Strong follow-up, organization, and attention to detail.
- Ability to work under pressure and manage multiple priorities.
- Strong commercial and results-oriented mindset.
- Professional, confident, and able to represent the brand appropriately.
