Group Marketing Consultant – Part-Time

Confidential-jordan • Part-time • عمان, JO • 3w ago

Purpose

We are seeking an experienced Group Marketing Consultant to provide strategic marketing advisory support to Executive Management across a portfolio of food and sweets brands.

The role focuses on brand strategy, customer experience, market positioning, consumer insights, and marketing-led growth, with a particular focus on strengthening the Group’s heritage and market-leading brand while preserving its identity, authenticity, and brand equity.

This is an independent, part-time strategic advisory role, with no responsibility for day-to-day marketing execution or operational management.

Key Responsibilities

Advise Executive Management on Group Marketing Strategy, priorities, brand positioning, and growth opportunities.
Develop and strengthen brand portfolio strategy, differentiation, brand equity, and the long-term development of the Group’s heritage brand.
Analyze customer behavior, consumer insights, feedback, online reviews, and purchasing patterns to identify opportunities for acquisition, retention, loyalty, and engagement.
Develop and oversee the strategic framework for the Mystery Shopper Program, including CX standards, evaluation criteria, performance analysis, and improvement recommendations.
Monitor Jordan and GCC markets, consumer trends, competitor activity, and emerging market opportunities.
Provide strategic input on product innovation, seasonal concepts, new products, and Go-to-Market strategies.
Review major marketing campaigns and recommend improvements in targeting, positioning, channels, customer impact, and ROI.
Provide strategic guidance on Digital Marketing, CRM, Loyalty, E-commerce, Delivery Platforms, and Omnichannel Customer Experience.
Promote data-driven marketing, including the effective use of analytics, KPIs, AI, and emerging technologies.
Identify opportunities for strategic partnerships, brand collaborations, and customer engagement initiatives.
Provide periodic marketing, customer, brand, and market insights to Executive Management and participate in strategic discussions.

Key Performance Areas

Success will be assessed through measurable strategic outcomes, including:

Brand awareness, equity, and market positioning.
Customer Experience and Mystery Shopper performance.
Customer acquisition, retention, loyalty, engagement, and purchase frequency.
Customer satisfaction and online ratings and reviews.
Marketing campaign effectiveness and ROI.
Digital and customer engagement performance.
Development of new products, concepts, and marketing initiatives.
Quality and impact of consumer and market insights.
Effective use of data, analytics, and AI in decision-making.
Development of relevant strategic partnerships and collaborations.

Requirements

Bachelor’s degree in Marketing, Business Administration, Economics, or a related field; Master’s/MBA preferred.
10–20+ years of relevant experience in marketing, brand management, consumer marketing, consulting, or strategic advisory roles.
Strong experience in F&B, FMCG, Retail, Food, or Consumer Brands is highly preferred.
Experience working across multiple brands, business units, or markets.
Strong knowledge of the Jordanian and GCC markets and consumer behavior.
Experience with heritage or market-leading brands is highly preferred.
Experience in Customer Experience, Consumer Insights, or Mystery Shopper programs is an advantage.
Strong knowledge of Brand Strategy, CX, Digital Marketing, CRM, Loyalty, Omnichannel, Data Analytics, and AI applications in Marketing.
Excellent executive communication, presentation, analytical, and stakeholder management skills.
Ability to work independently and provide objective, evidence-based, and measurable strategic recommendations.