Main Job Description
Responsible for developing and leading the Group’s overall marketing strategy across its portfolio of brands and branches, with a strong focus on commercial growth, brand positioning, customer journey and experience, and measurable marketing performance.
The role leads the planning and execution of integrated marketing initiatives, monitors marketing and commercial KPIs, analyzes customer, market, sales, and campaign data, and ensures effective alignment between Marketing, Sales, Operations, and Product Development.
Key Responsibilities
- Develop and execute the Group’s annual and periodic marketing strategy and plans in line with business and commercial objectives.
- Lead integrated marketing campaigns across digital, social media, in-store, outdoor, PR, influencers, and other relevant channels.
- Establish and monitor clear marketing KPIs, campaign performance, and ROI.
- Analyze sales, customer, market, and campaign data to identify growth opportunities and improve marketing effectiveness.
- Monitor the customer journey and customer experience across branches and customer touchpoints and recommend improvement initiatives.
- Lead brand positioning and ensure consistent brand communication across the Group’s brands and channels.
- Monitor market trends, competitors, customer behavior, and brand performance and provide data-driven recommendations.
- Develop and manage the annual marketing budget and ensure effective allocation of resources.
- Manage marketing agencies, media partners, influencers, suppliers, and other external partners.
- Oversee marketing content, campaigns, promotional activities, and brand communications.
- Work closely with Sales, Operations, and Product Development to ensure marketing initiatives support commercial priorities and operational capabilities.
- Lead, develop, and monitor the performance of the marketing team.
- Provide management with regular marketing performance reports, insights, and recommendations.
- Identify new marketing channels, partnerships, technologies, and customer engagement opportunities.
- Utilize data, digital tools, and AI to enhance marketing effectiveness and decision-making.
- Perform other related duties as assigned by management.
Job Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 7–10 years of relevant marketing experience, preferably in F&B, FMCG, Retail, Hospitality, or multi-branch businesses.
- Proven experience in developing and executing integrated marketing strategies and campaigns.
- Strong knowledge of brand management, customer journey, customer experience, and commercial marketing.
- Strong analytical and data-driven decision-making skills.
- Proven experience in KPIs, marketing performance measurement, and ROI analysis.
- Strong knowledge of digital marketing, social media, content marketing, SEO, and paid advertising.
- Experience managing agencies, media partners, influencers, and external stakeholders.
- Strong leadership, communication, negotiation, planning, and budgeting skills.
- Ability to manage multiple priorities and deliver measurable business results.
Key Competencies
- Strategic & Commercial Marketing
- Brand Management
- Customer Journey & Customer Experience
- Marketing Analytics & ROI
- Data-Driven Decision Making
- Leadership & Team Development
- Market & Competitor Analysis
- Planning & Execution
- Communication & Negotiation
- Creativity & Innovation
