Job Title: Social Media Officer
Department: Marketing & Communications
Employment Type: Full-Time
Reports To: General manager
Office location: Amman- Khlida
Duty Hours: 11 am till 7 pm.
Basic salary: 400 JDs, + Social security, +overtime calculate as per labor law
Job Summary
We are looking for a creative and results-driven Social Media Officer to manage and grow the company's social media presence. The role will be responsible for creating engaging content, managing social media platforms, interacting with customers, monitoring performance, and supporting digital marketing campaigns.
Key Responsibilities
- Develop and execute social media content plans and monthly content calendars.
- Manage the company's social media accounts, including Facebook, Instagram, Google, LinkedIn, and other relevant platforms.
- Create, edit, and publish engaging posts, videos, reels, stories, and other digital content.
- Write clear and engaging captions aligned with the company's brand voice.
- Respond to comments, messages, and customer inquiries professionally and promptly.
- Monitor social media trends, competitors, hashtags, and relevant industry developments.
- Coordinate with the design and marketing teams to produce high-quality visual content.
- Manage paid social media campaigns >
- Monitor campaign and page performance using platform analytics.
- Prepare weekly and monthly social media performance reports.
- Analyze engagement, reach, followers, leads, conversions, and other relevant KPIs.
- Identify opportunities to improve engagement and increase brand awareness.
- Coordinate with influencers, content creators, and external partners when required.
- Ensure all published content follows the company's brand guidelines.
- Manage social media calendars and ensure content is published on schedule.
- Stay updated with new social media features, algorithms, and digital marketing trends.
Requirements
- Bachelor's degree in marketing, Communications, Business Administration, or a related field.
- 1–3 years of experience in social media management, digital marketing, or a similar role.
- Strong knowledge of Facebook, Instagram, TikTok, LinkedIn, and other social platforms.
- Excellent Arabic and English communication and writing skills.
- Strong copywriting and storytelling skills.
- Basic graphic design and video editing skills are preferred.
- Experience with tools such as Canva, Cap Cut, Meta Business Suite, and social media scheduling platforms.
- Stronge understanding of Meta Ads Manager and paid social campaigns.
- Strong analytical and reporting skills.
- Creative, organized, proactive, and able to manage multiple tasks simultaneously.
Key Performance Indicators (KPIs)
- Social media reach and impressions
- Engagement rate
- Follower growth
- Content performance
- Leads generated through social media- high priority
- Response time to customer inquiries
- Campaign ROI/ROAS
- Video views and completion rates
- Website or landing-page traffic generated from social media
Preferred Skills
Creative: Content creation, photography/video, copywriting, storytelling
Technical: Canva, Cap Cut, Meta Business Suite, Meta Ads Manager, Google Analytics
Personal: Creativity, communication, organization, teamwork, attention to detail, and problem-solving.
