About Mezete
Mezete is a fast-growing international food brand with a strong presence across regional and global markets. As we continue expanding our digital footprint and e-commerce capabilities, we are seeking a highly motivated and results-driven Senior Digital Marketing & E-Commerce Specialist to help accelerate brand growth, consumer engagement, and online sales across key markets
The Opportunity
We are looking for an experienced digital marketer who combines strong performance marketing expertise with commercial awareness and analytical thinking.
This role will be responsible for planning, executing, optimizing, and reporting digital marketing campaigns that support Mezete's branding, customer acquisition, engagement, and e-commerce objectives. The successful candidate will work closely with internal stakeholders, external agencies, distributors, and e-commerce partners to ensure digital activities deliver measurable business results.
Key Responsibilities
Digital Marketing & Campaign Management
- Develop and execute integrated digital marketing campaigns across multiple channels and markets.
- Support product launches, seasonal campaigns, brand-building initiatives, and promotional activities.
- Create and manage campaign calendars aligned with business objectives.
- Coordinate with creative teams and agencies to develop effective campaign assets.
Ensure consistency of brand messaging and visual identity across digital channels.
Performance Marketing
- Plan, launch, manage, and optimize paid media campaigns across:
- Meta (Facebook & Instagram)
- Google Ads (Search, Display, YouTube, Performance Max)
- LinkedIn and other relevant platforms
- Manage campaign budgets and maximize return on investment.
- Monitor campaign performance and continuously improve targeting, bidding strategies, creatives, and audience segmentation.
- Implement retargeting and customer acquisition campaigns.
- Conduct competitor, market, and audience research to identify growth opportunities.
E-Commerce & Digital Growth
- Support online sales growth across e-commerce and marketplace channels.
- Monitor customer journeys and recommend actions to improve conversion performance.
- Work with distributors and online retail partners to enhance digital visibility and sales effectiveness.
- Identify opportunities to improve customer acquisition, retention, and overall online experience.
Analytics & Reporting
- Track and analyze campaign and website performance using GA4 and digital analytics tools.
- Monitor key performance indicators including:
- Reach and engagement
- Website traffic
- Conversion rates
- ROAS
- CAC
- Online sales performance
- Develop regular performance reports and dashboards.
- Translate data into actionable insights and recommendations for business growth.
- Ensure tracking and measurement tools are implemented correctly.
Influencer & Content Marketing
- Identify and evaluate influencers and content creators that align with Mezete's target audiences.
- Coordinate influencer collaborations and campaign execution.
- Monitor campaign effectiveness and measure ROI.
- Support content initiatives that strengthen brand awareness and engagement.
Agency & Partner Management
- Collaborate with advertising agencies, distributors, and external partners.
- Review campaign plans, budgets, and performance reports.
- Ensure execution quality and alignment with business objectives.
- Share recommendations and best practices to improve digital marketing performance across markets.
Innovation & Continuous Improvement
- Stay current with emerging digital marketing trends, consumer behavior, advertising technologies, and AI-powered marketing tools.
- Identify opportunities to improve campaign performance, reporting, and operational efficiency.
- Recommend innovative approaches that support business growth and competitive advantage.
Qualifications & Experience
Education
Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
Experience
- 5-7 years of experience in digital marketing.
- Proven hands-on experience managing performance marketing campaigns.
- Strong experience with paid media strategy, campaign optimization, and reporting.
- Experience managing advertising budgets and performance KPIs.
- Experience working with agencies and external partners.
- Exposure to regional or international markets is preferred.
- Experience within FMCG, Food & Beverage, Consumer Goods, Retail, or E-Commerce environments is highly preferred.
Technical Skills
Required
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Paid Media Management
- Campaign Optimization
- Performance Marketing Analytics
- Digital Reporting & Dashboarding
Preferred
- Google Tag Manager (GTM)
- Looker Studio
- Amazon Advertising
- LinkedIn Campaign Manager
- Marketing Automation Platforms
- SEO / SEM
- CRM Platforms and Customer Journey Analysis
What Will Make You Successful
- Data-driven and analytical mindset.
- Strong commercial awareness and focus on measurable business results.
- Ability to manage multiple projects and priorities simultaneously.
- Excellent communication and stakeholder management skills.
- Hands-on approach with strong execution capabilities.
- Curious, proactive, and eager to explore new digital opportunities.
- Ability to work effectively in a fast-paced and collaborative environment.
Why Join Mezete?
- Work with a growing international food brand.
- Contribute directly to brand growth and digital transformation.
- Gain exposure to regional and international markets.
- Collaborate with experienced marketing professionals and business partners.
- Enjoy a dynamic environment that values innovation, ownership, and measurable results.
Apply Now
If you are passionate about digital marketing, e-commerce growth, and performance-driven marketing, we would love to hear from you. Join Mezete and help shape the future of our digital growth journey.
