Brand Manager | Mezete
Location: Jordan
Function: Marketing & Brand Management
Employment Type: Full-Time
Mezete is seeking an experienced and strategic Brand Manager to lead the development, positioning, and growth of our brand across international markets. This role is responsible for driving brand strategy, innovation, product launches, packaging development, and integrated marketing initiatives while ensuring a consistent and compelling brand presence across all channels and markets.
Key Responsibilities
- Develop and execute brand strategies that strengthen brand equity and support business growth.
- Lead annual brand planning and manage the product portfolio to maximize market opportunities.
- Drive product innovation and manage launches from concept to commercialization.
- Oversee packaging development and ensure alignment with brand standards and consumer expectations.
- Plan and execute integrated marketing campaigns across digital, retail, trade, and consumer channels.
- Partner closely with sales teams, distributors, agencies, and international market partners.
- Analyze consumer behavior, market trends, and competitive activity to identify growth opportunities.
- Manage marketing budgets, KPIs, performance reporting, and return on investment.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 7-10 years of experience in Brand Management, Marketing, or a related commercial role.
- Strong background in FMCG, Food & Beverage, Consumer Goods, or Retail.
- Proven experience managing brands across multiple countries or regions.
- Experience leading product launches, packaging projects, and integrated marketing campaigns.
- Strong commercial acumen with the ability to translate insights into action.
- Excellent project management, communication, and stakeholder management skills.
- Fluency in English is required; additional languages are an advantage.
