Role Overview
We are looking for a creative and results-driven Social Media Content Creator & Growth Specialist to manage the creation and growth of our social media content, with a primary focus on Instagram.
The ideal candidate combines strong content creation skills with an understanding of social media trends, audience engagement, and organic account growth.
The role will be responsible for developing engaging content — including Reels, videos, static posts, carousels, Stories, and other social media formats — while actively working to increase followers, reach, engagement, and overall account visibility.
Key Responsibilities
Content Creation
Develop creative concepts and ideas for social media content.
Create and edit engaging Instagram Reels and short-form videos.
Design static posts, carousels, Stories, and other digital content.
Write captions and supporting social media copy.
Adapt content to current social media trends and platform formats.
Maintain a consistent visual identity, tone of voice, and content style.
Build and manage a regular social media content calendar.
Coordinate content around campaigns, events, announcements, and relevant trends.
Instagram & Social Media Growth
Develop and execute strategies to organically grow Instagram followers.
Increase account reach, engagement, profile visits, shares, and saves.
Identify relevant trends, formats, sounds, topics, and content opportunities.
Monitor competitor and industry accounts to identify opportunities and best practices.
Engage with the community and identify ways to strengthen audience interaction.
Recommend collaborations, partnerships, influencer activity, or other initiatives that can accelerate account growth.
Performance & Optimization
Monitor social media performance and key metrics.
Identify which content formats and topics perform best.
Use insights and analytics to continuously improve the content strategy.
Provide regular updates on follower growth, reach, engagement, and content performance.
Test new content formats and creative approaches to improve results.
Requirements
Proven experience creating and managing social media content.
Strong experience with Instagram Reels and short-form video content.
Video shooting and editing capabilities.
Graphic design skills for static posts and carousels.
Strong understanding of Instagram trends, algorithms, and organic growth strategies.
Ability to create content independently from concept through execution.
Creative mindset with a strong visual eye.
Good understanding of social media analytics and performance metrics.
Strong communication and organizational skills.
Key Success Measures
Success in this role will be measured through:
Consistent delivery of high-quality content.
Growth in Instagram followers.
Increased organic reach and impressions.
Improved engagement rates.
Growth in shares, saves, profile visits, and interactions.
Development of a stronger and more recognizable social media presence.
Ideal Candidate
We are looking for someone who is more than just a designer or video editor. The right person understands what makes content perform, follows social media trends closely, can turn ideas into engaging content quickly, and takes ownership of growing the account rather than simply producing posts.
