Marketing Manager – BPO & Customer Experience Solutions
Company Description
CsMena is a leading Business Process Outsourcing (BPO) company specializing in delivering multilingual customer experience, customer service, content moderation, and business support solutions to global clients.
Through operational excellence, technology enablement, and a highly skilled workforce, CsMena helps organizations improve customer engagement, optimize operations, and achieve sustainable business growth.
As part of our continued expansion, we are seeking an experienced Marketing Manager – BPO & Customer Experience Solutions to strengthen our market presence, support business growth, and position CsMena as a leading regional and global outsourcing partner.
About the Role
The Marketing Manager will be responsible for developing and executing marketing strategies that support CsMena's business objectives, strengthen brand positioning, generate business opportunities, and enhance engagement with potential clients and partners.
The successful candidate will combine strong B2B marketing expertise with a deep understanding of the BPO, Customer Experience, and outsourcing industries.
This role will work closely with Sales, Business Development, Operations, and Executive Leadership teams to create impactful marketing campaigns, improve market visibility, and support revenue growth.
Key Responsibilities
Marketing Strategy & Brand Positioning
- Develop and execute CsMena's marketing strategy aligned with business growth objectives.
- Strengthen CsMena's position as a trusted BPO and customer experience partner.
- Develop compelling value propositions for different industries and target markets.
- Maintain consistent corporate branding across all communication channels.
- Monitor market trends, competitor activities, and industry developments.
B2B Marketing & Lead Generation
- Develop marketing initiatives to support business development and sales growth.
- Create targeted campaigns to generate qualified leads and business opportunities.
- Support account-based marketing (ABM) activities targeting enterprise clients.
- Develop marketing materials including company profiles, presentations, case studies, brochures, and proposals.
- Manage digital channels to increase brand awareness and customer engagement.
BPO Industry Marketing
- Develop content and campaigns highlighting CsMena's capabilities, including:
- Customer Service Outsourcing
- Contact Center Operations
- Content Moderation Services
- Back Office Support
- Multilingual Customer Experience
- Quality Management
- Workforce Management
- Technology-Enabled Customer Solutions
- Create industry insights, success stories, and thought leadership content.
- Position CsMena as a strategic outsourcing partner rather than only a service provider.
Digital Marketing & Online Presence
- Manage and optimize CsMena's digital presence.
- Develop LinkedIn and other professional platforms' content strategy.
- Create engaging content targeting enterprise decision-makers.
- Monitor digital performance metrics and improve marketing effectiveness.
- Coordinate with external agencies when required.
Sales Enablement
- Work closely with Sales and Business Development teams to support customer acquisition.
- Prepare marketing materials for client meetings and business presentations.
- Support RFP/RFQ responses with relevant company information and marketing content.
- Develop customer case studies and success stories.
- Provide market intelligence and competitor insights.
Events & Industry Presence
- Plan and manage participation in industry events, conferences, and exhibitions.
- Support networking activities with potential clients and partners.
- Develop partnerships with industry organizations and business communities.
- Represent CsMena's brand professionally in relevant forums.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- Minimum 5–8 years of marketing experience.
- Minimum 3 years of experience in B2B marketing.
- Experience within the BPO, Contact Center, Customer Experience, Outsourcing, or Technology industries is highly preferred.
- Proven experience developing marketing strategies that support business growth.
- Strong understanding of enterprise marketing and lead generation.
Preferred Industry Experience
Experience within one or more of the following industries is preferred:
- Business Process Outsourcing (BPO)
- Contact Centers
- Customer Experience (CX)
- Shared Services
- Technology Services
- SaaS Solutions
- Digital Transformation
- Consulting Services
Required Skills & Competencies
- Strong B2B marketing knowledge.
- Excellent content creation and storytelling skills.
- Understanding of enterprise buying cycles.
- Strong communication and presentation skills.
- Ability to translate business capabilities into compelling marketing messages.
- Strong analytical skills and ability to measure marketing effectiveness.
- Experience managing LinkedIn and digital marketing campaigns.
- Project management and stakeholder management skills.
Preferred Experience
- Experience marketing BPO services to GCC, European, or international markets.
- Experience supporting sales teams with lead generation initiatives.
- Experience working with enterprise clients and decision-makers.
- Knowledge of outsourcing industry trends and customer experience solutions.
Key Performance Indicators (KPIs)
- Marketing Qualified Leads (MQLs) Generated
- Sales Qualified Leads (SQLs) Generated
- Website Traffic Growth
- LinkedIn Engagement & Growth
- Brand Awareness Improvement
- Marketing Campaign Performance
- Lead Conversion Rate
- Sales Enablement Effectiveness
- Event & Partnership ROI
- Marketing Content Production
What We Offer
- Competitive salary package.
- Opportunity to shape the marketing function of a growing BPO organization.
- Exposure to global clients and international markets.
- Professional development opportunities.
- Dynamic and innovation-driven work environment.
