Company Description
Achieve Education Abroad is an international education consultancy and student recruitment company headquartered in Amman, Jordan, with operations across Jordan, Iraq, and the wider Middle East.
With more than a decade of experience, the company supports students throughout the study-abroad journey, including counselling, university selection, applications, admissions, scholarships, visa preparation, interview support, pre-departure guidance, and enrolment follow-up.
Achieve Education Abroad works with universities, colleges, pathway providers, language institutions, and education partners worldwide. Our network gives students access to undergraduate, postgraduate, foundation, language, and professional programmes across the United Kingdom, Europe, North America, Australia, and other major study destinations.
The company combines experienced educational counselling with modern technology, CRM systems, student platforms, structured application processes, and data-driven marketing. Our counselling, admissions, visa, sales, marketing, and partnership teams work together to provide professional, transparent, and efficient services.
Achieve Education Abroad is recognised for its understanding of regional education markets, strong institutional relationships, ethical standards, and ability to connect international institutions with students across the Middle East.
Our mission is to make international education accessible and achievable while helping students make informed academic and career decisions.
Role Description
Achieve Education Abroad is seeking a highly capable and hands-on Marketing Specialist to manage the company’s marketing activities in-house.
This is a full-time, on-site position based in Amman. The successful candidate will plan, create, execute, monitor, and improve marketing activities across the company’s markets.
The Marketing Specialist will take ownership of the complete marketing process, including strategy, content creation, graphic design, video production, photography, social media, paid advertising, lead generation, website content, SEO, direct marketing, events, branding, campaign analysis, and reporting.
This is not a coordination-only role. The candidate must personally execute most day-to-day marketing activities without depending heavily on external agencies, freelancers, designers, photographers, or video editors.
The role requires close collaboration with management, counselling, admissions, visa, sales, customer service, university partners, and regional teams.
Key ResponsibilitiesMarketing Strategy and Planning
- Develop and implement monthly, quarterly, and annual marketing plans.
- Create campaigns for Jordan, Iraq, the Gulf region, and other markets.
- Conduct market, audience, and competitor research.
- Identify student recruitment and brand-development opportunities.
- Plan campaigns for universities, destinations, programmes, scholarships, events, and recruitment seasons.
- Align marketing activities with sales, application, and enrolment targets.
- Manage campaign calendars, budgets, priorities, and promotional schedules.
Social Media and Content
- Manage Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant platforms.
- Prepare monthly content calendars and platform-specific strategies.
- Write, design, schedule, and publish posts, reels, stories, videos, and advertisements.
- Manage comments, messages, reviews, and community engagement.
- Produce Arabic and English captions, articles, brochures, newsletters, university profiles, website content, and promotional materials.
- Create content for testimonials, university visits, scholarships, deadlines, events, and student success stories.
- Maintain a consistent professional tone and brand identity.
Graphic Design, Video, and Photography
- Design social media posts, advertisements, brochures, flyers, banners, presentations, reports, invitations, and event materials.
- Create branded templates for company departments and branches.
- Maintain consistency in logos, colours, fonts, layouts, and imagery.
- Plan, script, film, edit, and publish reels, interviews, testimonials, educational videos, advertisements, and event coverage.
- Add subtitles, branding, transitions, music, and graphics.
- Take photographs during university visits, events, and company activities.
- Maintain an organised library of designs, photographs, videos, and marketing assets.
Paid Advertising and Lead Generation
- Plan, launch, manage, and optimise campaigns across Meta, Google, TikTok, and other platforms.
- Define campaign objectives, audiences, locations, budgets, creatives, and conversion goals.
- Create advertising copy, visuals, videos, and lead forms.
- Conduct audience, creative, placement, and campaign testing.
- Monitor cost per lead, lead quality, conversion rates, engagement, and return on advertising spend.
- Coordinate with counsellors and sales teams to assess lead quality.
- Improve underperforming campaigns and scale successful campaigns.
- Ensure leads are recorded, assigned, and tracked through the CRM.
- Develop retargeting campaigns for previous enquiries, website visitors, and incomplete applications.
Website, SEO, and Digital Presence
- Manage and update website content for universities, programmes, destinations, scholarships, events, and deadlines.
- Create search-engine-optimised pages, articles, and blogs.
- Conduct keyword research for study-abroad services and regional markets.
- Monitor website traffic, user behaviour, enquiries, and conversions.
- Recommend improvements to landing pages, enquiry forms, navigation, and the student journey.
- Manage Google Business Profile, online listings, and reviews.
- Ensure public company information remains accurate and current.
Direct Marketing
- Create email, WhatsApp, SMS, and direct-message campaigns.
- Segment audiences by country, programme, destination, intake, qualification, and application stage.
- Develop follow-up campaigns for new leads, inactive enquiries, and incomplete applications.
- Track delivery, engagement, responses, and conversions.
- Ensure direct marketing is professional, targeted, and aligned with company objectives.
Events and University Marketing
- Plan and coordinate exhibitions, open days, seminars, webinars, school visits, workshops, and university events.
- Prepare event concepts, promotional plans, registration campaigns, invitations, presentations, signage, and branded materials.
- Coordinate with schools, universities, venues, suppliers, and media representatives.
- Manage event photography, video coverage, live content, and post-event promotion.
- Coordinate joint campaigns with university and education partners.
- Prepare marketing proposals, presentations, market insights, campaign reports, and evidence of delivery.
- Ensure compliance with university branding guidelines.
- Support partnership announcements, signing ceremonies, university visits, and institutional events.
- Track attendance, leads, applications, and conversion results.
Sales and Departmental Support
- Work closely with counselling, admissions, visa, customer service, and sales teams.
- Create materials that support consultations, applications, and student conversion.
- Develop campaigns based on university opportunities, deadlines, scholarships, and recruitment priorities.
- Obtain feedback from sales teams regarding lead quality.
- Create follow-up campaigns for inactive leads and upcoming intakes.
- Ensure consistency between marketing messages and information provided to students.
Reporting and Performance
- Track marketing activities and maintain accurate records.
- Prepare weekly and monthly reports for management.
- Report on leads, cost per lead, conversions, reach, engagement, website traffic, spending, applications, and enrolments.
- Analyse the performance of platforms, markets, destinations, programmes, and content.
- Compare marketing spending with recruitment and revenue outcomes.
- Recommend improvements based on campaign data.
- Establish measurable targets and key performance indicators.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, Digital Media, Graphic Design, or a related field.
- Experience in digital marketing, content creation, social media, or a similar role.
- Experience in education, recruitment, travel, training, or professional services is an advantage.
- Strong knowledge of branding, social media, content creation, paid advertising, and lead generation.
- Practical experience with Meta Ads Manager, Google Ads, Google Analytics, TikTok Ads, or similar platforms.
- Strong graphic design skills using Adobe Creative Suite, Canva, or similar software.
- Strong filming and video-editing skills using CapCut, Adobe Premiere Pro, Final Cut Pro, or similar tools.
- Photography and basic lighting skills are preferred.
- Strong Arabic and English copywriting skills.
- Understanding of SEO, website management, email marketing, and CRM systems.
- Strong analytical, organisational, communication, and time-management skills.
- Ability to manage multiple campaigns and responsibilities.
- Ability to work independently, take ownership, solve problems, and meet deadlines.
- Ability to perform marketing activities directly without relying heavily on external agencies.
- Fluency in Arabic and English is required.
Preferred Candidate Profile
The ideal candidate is creative, organised, commercially aware, technically capable, and highly hands-on.
They must be able to take a marketing idea from planning through content creation, design, filming, editing, campaign launch, lead generation, optimisation, and reporting.
The candidate should be proactive, results-driven, and capable of building a strong in-house marketing function that supports Achieve Education Abroad’s growth, regional expansion, partnerships, and student recruitment objectives.
How to Apply
Interested candidates are invited to submit their CV by email to info@achieve-university.com with the subject line:
Marketing Specialist
