Job Overview
We are seeking a results-driven Performance Marketing Specialist to join our Marketing team in Amman.
This role is responsible for managing and optimizing paid digital marketing campaigns across Meta, Google, and TikTok, with a focus on lead generation, customer acquisition, and maximizing ROI. The ideal candidate will have hands-on experience in campaign management, performance analysis, and improving key metrics such as CPL, CPA, and ROAS.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads.
- Set up, monitor, and optimize campaigns to achieve lead generation and customer acquisition objectives.
- Track and improve key performance metrics, including Cost per Lead (CPL), Cost per Acquisition (CPA), Conversion Rate, and Return on Ad Spend (ROAS).
- Conduct A/B testing and ongoing ad experimentation to improve campaign effectiveness and conversion performance.
- Manage advertising budgets and allocate spending efficiently across channels to maximize results.
- Implement and maintain tracking pixels, conversion tracking, and analytics tools to ensure accurate campaign measurement.
- Monitor campaign performance daily and make data-driven optimization decisions.
- Analyze audience behavior, campaign results, and marketing trends to identify growth opportunities.
- Prepare regular performance reports and present insights, recommendations, and action plans to management.
- Collaborate with creative and content teams to develop high-performing ad creatives and campaign assets.
- Stay up to date with digital marketing trends, platform updates, and industry best practices.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 4+ years of hands-on experience in Performance Marketing or Digital Marketing.
- Proven experience managing Meta Ads, Google Ads, and TikTok Ads campaigns.
- Strong understanding of campaign optimization and performance metrics such as CPL, CPA, and ROAS.
- Experience with tracking, analytics, and reporting tools.
- Ability to analyze campaign performance and make data-driven decisions.
- Good budget management and organizational skills.
- Very good English communication skills (spoken and written).
- Strong communication and teamwork skills.
