Job Overview:
We are looking for a results-driven Performance Marketing Specialist to join our Marketing team in Amman.
The ideal candidate will have strong hands-on experience in managing and optimizing paid digital campaigns across Meta, Google Ads, and TikTok Ads, with a focus on lead generation, customer acquisition, and maximizing ROI.
Key Responsibilities
• Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google Ads, and TikTok Ads.
• Drive lead generation and customer acquisition while continuously improving campaign performance.
• Monitor and optimize key performance metrics, including CPL, CPA, Conversion Rate, and ROAS.
• Conduct A/B testing and ongoing campaign experimentation to improve results.
• Manage advertising budgets and allocate spend effectively across channels.
• Implement and maintain tracking pixels, conversion tracking, and analytics tools.
• Analyze campaign performance and audience behavior to identify growth opportunities.
• Prepare regular performance reports with clear insights and actionable recommendations.
• Collaborate with creative and content teams to develop high-performing campaign assets.
• Stay up to date with digital marketing trends, platform developments, and industry best practices.
Requirements
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4+ years of hands-on experience in Performance Marketing or Digital Marketing.
• Proven experience managing Meta Ads, Google Ads, and TikTok Ads campaigns.
• Strong understanding of CPL, CPA, ROAS, conversion optimization, and campaign analytics.
• Experience with tracking, analytics, and reporting tools.
• Strong analytical and data-driven decision-making skills.
• Good budget management and organizational skills.
• Very good written and spoken English.
• Strong communication and teamwork skills.
