Job Overview
We are seeking a highly analytical and detail-oriented Senior Marketing Data Analyst to join our Marketing team. This role is responsible for transforming marketing data into actionable business insights that drive strategic decision-making, campaign optimization, lead generation performance, and revenue growth.
The successful candidate will play a key role in evaluating marketing effectiveness, measuring ROI, identifying growth opportunities, and supporting data-driven decisions across multiple marketing channels and markets. This position requires a strong understanding of marketing analytics, reporting, attribution, and performance measurement.
Key Responsibilities
- Collect, analyze, and interpret data from marketing campaigns, digital channels, CRM systems, and other data sources.
- Monitor and evaluate marketing performance across lead generation, social media, email marketing, PPC, SEO, remarketing, and other digital initiatives.
- Develop and maintain dashboards, scorecards, and automated reporting tools to track key performance indicators (KPIs).
- Analyze marketing funnels, conversion rates, customer acquisition metrics, and campaign effectiveness to identify opportunities for improvement.
- Measure and report on marketing ROI, lead quality, customer acquisition cost (CAC), and channel performance.
- Provide actionable insights and strategic recommendations to optimize marketing campaigns, budget allocation, and overall performance.
- Conduct trend analysis and identify patterns that support business growth and marketing efficiency.
- Prepare executive-level reports and presentations summarizing key findings, insights, and recommendations.
- Collaborate closely with marketing, sales, and management teams to ensure campaigns are measurable and performance-driven.
- Ensure the accuracy, consistency, and integrity of marketing data and reporting processes.
- Support forecasting, performance planning, and data-driven decision-making initiatives.
- Stay updated on industry trends, analytics tools, reporting technologies, and best practices.
Requirements
- Bachelor’s degree in Marketing, Business Analytics, Statistics, Data Science or a related field
- 6+ years of experience in marketing analytics, business intelligence, reporting, or data analysis.
- Proven experience analyzing marketing campaigns and translating data into actionable business insights.
- Proficiency in analytics tools (Google Analytics, Data Studio, Tableau, Power BI, or similar)
- Advanced proficiency in Excel, including complex formulas, pivot tables, dashboards, and data analysis techniques.
- Strong understanding of digital marketing metrics, including PPC, SEO, social media, email marketing, lead generation, conversion tracking, and attribution.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Good communication and collaboration skills
- Ability to manage multiple projects and priorities in a fast-paced environment.
