About Jo Academy
Jo Academy is a pioneering EdTech Company founded in 2014, offering a comprehensive digital learning platform across Jordan and the region. We serve diverse age groups through an integrated, interactive learning experience designed for national and international school students, as well as university learners. Powered by AI and cutting-edge technologies, Jo Academy enables personalized and adaptive learning journeys that respond to different needs and learning styles. Today, we support over
two million learners through thousands of interactive lessons and educational resources. Jo Academy is a member of ULA Group, alongside ULA KSA, and contributes to a broader vision of integrating emerging technologies, such as AI-powered adaptive learning, AR/VR, and virtual schools, into the education ecosystem in the region and beyond.
Our Purpose
Jo Academy is driven by a clear purpose: to make education accessible, seamless, and engaging. Our mission focuses on increasing knowledge, building skills, and personalizing digital learning experiences. Through tech enabled education, we are committed to empowering Arab learners, expanding their opportunities, and advancing digital education to better serve our community.
Our Values
At Jo Academy, we foster a culture of innovation, creativity, and impact. As a leader in the EdTech field,
we are committed to delivering meaningful products and services that truly make a difference.
Our team is passionate, diverse, and excellence-driven, united by a shared belief in the power of education and
technology to shape the future.
About The Role
The
Senior Marketing Officer is responsible for developing and executing social media strategies to enhance program visibility and audience engagement. This role involves creating and managing content calendars, writing compelling captions, and coordinating post designs across various platforms. The Senior ensures that digital content aligns with brand guidelines and campaign goals, contributing to the overall success of the organization's digital marketing efforts.
Position Details
Location : Amman
Contract Type : Full-Time
Key Responsibilities
- Create and manage social media content calendars to ensure consistent and strategic posting across platforms.
- Write engaging, creative, and relevant captions tailored to each platform and audience.
- Oversee and coordinate the design of social media posts, ensuring alignment with brand guidelines and campaign objectives.
- Monitor content performance and audience engagement, using platform analytics to assess effectiveness and inform future improvements.
- Coordinate with the design team to request, review, and finalize visual assets for campaigns.
- Respond to comments, messages, and inquiries on social media channels, escalating issues when necessary.
- Support campaign planning and brainstorm content ideas aligned with program goals.
- Track competitor activity and suggest opportunities for differentiation or improvement.
- Maintain organized documentation of posts, visuals, performance reports, and approvals.
- Perform any additional relevant tasks assigned by the direct supervisor.
Qualifications
- Bachelor’s degree in Marketing, Digital Media, Communication, or related field
- 3-6 Years of experience in social media
- Copywriting, Canva/Photoshop, platform analytics certifications are preferred but not mandatory
- English.
- Arabic.
Technical Competencies
- Ability to craft clear, engaging, and platform-appropriate captions and content that align with brand tone and objectives.
- Proficient in using design tools with Canva, Adobe Photoshop, or similar tools to create and adapt visual content for social media posts.
- Skilled in interpreting performance data from social media insights tools (e.g., Instagram Insights, Facebook Page Insights, LinkedIn Analytics) to evaluate reach, engagement, and content effectiveness.
- Skilled in Microsoft Office Suite (Excel, Word, PowerPoint) and Google Workspace (Docs, Sheets, Slides) for documentation and reporting.
- Familiar with reporting tools like Tableau and Power BI for basic data visualization and performance analysis.
- Experienced with communication tools such as Microsoft Teams, Zoom, and Slack for internal and client interactions.
- Comfortable using task and project management tools like Trello, Asana, and Monday.com for tracking account-related activities.
Recruitment Statement
Only qualified and shortlisted candidates will be contacted. At Jo Academy, we are committed to equal opportunity, diversity and inclusion. We welcome applications from candidates of all backgrounds, identities, and experiences.
