About Jo Academy
Jo Academy is a pioneering EdTech Company founded in 2014, offering a comprehensive digital learning platform across Jordan and the region. We serve diverse age groups through an integrated, interactive learning experience designed for national and international school students, as well as university learners.
Powered by AI and cutting-edge technologies, Jo Academy enables personalized and adaptive learning journeys that respond to different needs and learning styles. Today, we support over two million learners through thousands of interactive lessons and educational resources.
As a member of ULA Group, alongside ULA KSA, Jo Academy contributes to a broader vision of integrating emerging technologies such as AI-powered adaptive learning, AR/VR, and virtual schools into the education ecosystem in the region and beyond.
Our Purpose
To make education accessible, seamless, and engaging, increasing knowledge, building skills, and personalizing digital learning experiences for Arab learners.
Our Values
Innovation, creativity, impact, teamwork, and a commitment to shaping the future of education through technology.
About The Role
We are seeking a motivated and results-driven Business Line Manager . The Business Line Manager will own end-to-end performance of a designated business line — driving sales strategy, marketing alignment, and day-to-day operations to achieve growth targets. This is a hands-on leadership role for someone who can balance commercial ambition with operational discipline.
Key Responsibilities
- Own the P&L and overall performance of the assigned business line
- Develop and execute sales and marketing strategies to drive revenue growth
- Lead, coach, and manage a team to achieve KPIs and sales targets
- Oversee operational processes to ensure efficient, scalable delivery
- Build and manage key accounts and strategic partnerships
- Identify new market opportunities and support market expansion efforts
- Collaborate cross-functionally with product, marketing, and operations teams
- Track performance metrics and report on business line health to senior leadership
Requirements
- Minimum 8 years of professional experience, including at least 4 years in a managerial role
- Proven background in sales, marketing, and/or operations management
- Prior experience in EdTech, technology, education, schools, or NGOs is required
- Strong commercial acumen with a track record of achieving revenue and growth targets
- Demonstrated people leadership and team management experience
- Excellent communication skills in Arabic and English
- Strong analytical, organizational, and decision-making skills
- Bachelor's degree required; relevant certifications or postgraduate qualifications are a plus
Key Responsibilities:
Sales & Lead Management
- Conduct outbound and inbound sales activities (calls, visits, meetings).
- Respond promptly and professionally to customer inquiries.
- Identify customer needs and recommend suitable products/services.
- Qualify leads and convert them into sales opportunities.
- Assist in preparing proposals, quotations, and contracts.
Customer Relationship Management
- Build and maintain strong client relationships to drive repeat business.
- Handle objections professionally and provide accurate product information.
- Escalate complex issues when required.
- Follow up on pending orders to ensure customer satisfaction.
Target & Performance Achievement
- Meet or exceed individual and team sales targets.
- Achieve daily, weekly, and monthly KPIs.
- Participate in promotional campaigns and sales initiatives.
Compliance & Reporting
- Follow company sales processes and scripts.
- Maintain quality standards on every call.
- Submit required activity and performance reports.
- Perform additional tasks assigned by the Team Leader.
Required Qualifications
- 10+ years of Business Developemnt experience
- Bachelor’s degree in Business, Marketing, or related field (preferred)
- Strong communication & negotiation skills
- Target-driven and resilient mindset
- Fluent in Arabic with good English skills
- Proficiency in CRM systems
- Familiarity with telephony systems
- Basic MS Office skills
- Knowledge of sales/marketing automation tools
Why Join Jo Academy
- Be part of a leading EdTech company shaping the future of digital education
- Work in a dynamic, innovative environment
- Growth and development opportunities
- Impact millions of learners across the region
Recruitment Statement
Only qualified and shortlisted candidates will be contacted.
At Jo Academy, we are committed to equal opportunity, diversity, and inclusion. We welcome applications from candidates of all backgrounds, identities, and experiences.
