Role Summary:
We are seeking a highly experienced and strategic Brand Manager to lead the development, positioning, and growth of our brands within the food and FMCG industry. The role will be responsible for developing and executing brand strategies, driving consumer engagement and market growth, and ensuring strong brand performance through data-driven marketing decisions.
Responsibilities:
- Develop and implement comprehensive brand strategies and annual marketing plans aligned with the company’s business objectives.
- Manage and maintain brand identity across all channels to ensure consistency.
- Conduct market research and competitor analysis to identify growth opportunities.
- Lead and actively execute marketing campaigns from planning through to implementation and performance evaluation.
- Collaborate closely with Sales, Production, and other internal teams to achieve brand goals.
- Manage marketing budgets effectively and ensure optimal return on investment.
- Oversee new product development and support product lifecycle management.
- Monitor brand performance using KPIs and provide data-driven insights and recommendations.
- Coordinate with external agencies and vendors to ensure high-quality execution.
- Prepare regular performance reports for senior management
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of progressive experience in Brand Management, preferably within the FMCG or food industry.
- Food or FMCG fields experience is required.
- Proven experience in brand building, product launches, and market expansion.
- Proficiency in English and Arabic.
- Excellent communication and leadership skills.
