About Staq
Staq is a leading Banking-as-a-Service (BaaS) and embedded finance platform, transforming the way businesses integrate banking and financial services. At Staq, we empower our clients to innovate, expand, and streamline their financial services offerings, leveraging our cutting-edge platform. Our mission is to bridge the gap between traditional banking and the digital era, providing seamless, scalable, and secure financial solutions.
The Role
We are looking for a highly data-driven and Marketing Lead to own and execute Staq’s marketing strategy. This is a hands-on role for someone who can blend brand, growth and product marketing, while leveraging the latest AI tools to drive efficiency and impact.
The ideal candidate is both strategic and execution-focused - comfortable building campaigns from scratch, experimenting rapidly and using AI to scale content, performance marketing and analytics. This role is based in Amman, Jordan.
Key Responsibilities
- Own and execute Staq’s end-to-end marketing strategy across brand, growth and product marketing
- Plan and launch multi-channel campaigns (digital, content, social, events) to drive awareness and lead generation
- Leverage AI tools to create, optimise, and scale marketing efforts (content generation, performance optimisation, analytics, etc.)
- Manage and grow Staq’s digital presence, including website, social media and content platforms
- Collaborate closely with sales, product and leadership to align marketing with business objectives
- Analyse campaign performance and continuously optimise based on data and insights
- Develop compelling messaging and positioning for Staq’s BaaS and embedded finance offerings
- Own content creation across formats (blogs, case studies, decks, email campaigns, etc.)
- Support employer branding and talent attraction initiatives
Requirements
- 3 to 5 years of experience in marketing, preferably within tech, fintech or SaaS
- Strong hands-on experience across digital marketing, content, and campaign execution
- Proficiency in AI-powered marketing tools (e.g. for content generation, automation, analytics, performance marketing) - non-negotiable
- Comfortable working in a fast-paced, startup environment with a high degree of ownership
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent written and verbal communication skills in English & Arabic
- Based in Amman, Jordan and willing to work on-site regularly
- Bachelor’s degree in Marketing or a related field
Nice to Have
- Experience in fintech, Banking-as-a-Service, or embedded finance
- Familiarity with performance marketing tools and CRM platforms
- Experience building or scaling marketing functions in early-stage startups
- Basic design or creative skills (e.g. Figma, Canva)
