Own the end-to-end management and deliverables of paid Search campaigns from implementation to optimization, ensuring their delivery to time, budget, and quality standards. Paid Search Channels include, but are not limited to, Google Ads, Amazon Ads & Apple search ads.
Technical & Product
- Lead Paid Search Media Buying across territories, ensuring all functions are optimized to achieve high levels of growth with a focus on Client KPIs
- Ensure Client KPIs, goals, and objectives are achieved by closely monitoring, optimizing, and analyzing campaigns on a regular basis
- Manage & supervise the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return
- Utilize a clear test-and-learn agenda
- Research keywords and Forecast search volumes, cost rates & engagement rates for upcoming plans.
- Monitor competition and provide suggestions for improvement
Business Acumen & Operational Efficiency
- Build Budget Recommendations & Pitch Decks
- Provide regular analysis, recommendations, and feedback to Client Teams and/or Clients
- Present regular account reviews internally as well as to Clients
- Work closely with the Client teams to recommend effective growth strategies and budgets
- Effectively collaborate with other teams and internal stakeholders
- Work closely with other seniors to share learning and to drive best practices at speed
- Provide training, mentorship, and support to new team members, overseeing their day-to-day work
- Support the team with projects and requests
- Oversee performance across several accounts and provide feedback to managed team members and team Lead
Innovative & Analytical Mindset
- Lead Paid Search innovation within the team, keeping abreast of market trends and developments, identifying new platforms, tech, and audiences to drive our social offering forward
- Clearly communicate Paid search performance and uncover growth levers by effectively documenting strategies and approaches to drive common understanding and efficiency
People & Leadership
- Seeks others' feedback to develop self-awareness, strengths and address development area.
- Is able to proactively raise issues to improve effective team working and collaboration.
- Is able to communicate confidently in a clear, concise and articulate manner.
- Collaborates with stakeholders and embraces an inclusive based environment.
- Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
- Able to build relationships quickly with others and engages personally with peers and clients.
- Treats others with respect, listens to other perspectives, especially when they are different from own.
- Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
- Drives a culture of trust with Peers, clients and all other stakeholders.
Self
- Is able to take ownership for actions and deals with consequences in a mature manner.
- Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
- Displays openness to the ideas of others and leverages them when beneficial for the business.
- Showcases curiosity and open mindset towards new ways of doing things.
- Is able to set high impact objectives and goes above and beyond to exceed performance.
- Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
- Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
- Approaches situations and individuals with honesty, integrity and humbleness.
- Displays resilience and maintains drives and a positive outlook when faced with challenges.
Education and Experience Required:
- 2+ years of experience in Paid Search
- Good knowledge of all different digital marketing channels is a plus
- Good knowledge and experience in online marketing tools and best practices
- Critical thinking and problem-solving skills
- Any graduate with a specialty in Marketing, Digital Technologies, Business Management, or relevant field would be preferred
